Mastering Multi-Step Campaigns

Multi-step campaigns—also called drip campaigns—are sequences of coordinated touchpoints designed to reach your audience at the right time with the right message. These campaigns help businesses nurture leads, re-engage clients, and build lasting relationships without overwhelming recipients. Mastering Multi-Step Campaigns can enhance your marketing strategy.

With Handwrytten, you can seamlessly integrate authentic handwritten cards into your multi-step campaigns, making your outreach more personal and memorable. Adding real handwriting helps your messages stand out in a crowded digital world and strengthens connections with your audience.

What Are Multi-Step Campaigns and Why They Work

Multi-step campaigns succeed because they deliver the right message at the right time while building familiarity and trust. Repeated touchpoints encourage engagement without feeling pushy.

Mastering Multi-Step Campaigns is essential for effective communication with your target audience.

• Emails: Quick, informative, and scalable.
• Handwritten cards: Provide a memorable, tactile experience.
• Calls: Add a personal human connection.

This combination makes your outreach feel thoughtful, not transactional. People are far more likely to respond when they feel appreciated and recognized.

Multi-Step Campaign Examples Across Industries

Multi-step campaigns can be adapted to almost any business or audience. Here’s how different industries can structure their campaigns, with varying numbers of steps:

1. Real Estate (4 Steps)

• Step 1: Welcome email to new leads
• Step 2: Handwritten card with local market insights or neighborhood tips
• Step 3: Email sharing client testimonials or featured properties
• Step 4: Phone call to answer questions or schedule a showing

2. Healthcare / Dental Offices (5 Steps)

• Step 1: Welcome email for new patients
• Step 2: Handwritten card introducing the team or thanking patients for their visit
• Step 3: Educational email with health tips or appointment reminders
• Step 4: Handwritten follow-up card with seasonal greetings or wellness tips
• Step 5: Follow-up call to schedule the next appointment

3. Nonprofits / Charities (6 Steps)

• Step 1: Thank-you email for donations or participation
• Step 2: Handwritten card showing impact of contribution
• Step 3: Email with a volunteer spotlight or story
• Step 4: Social media mention or email about upcoming events
• Step 5: Handwritten note for top donors or long-term supporters
• Step 6: Personalized call to engage and thank supporters

4. E-commerce / Retail (7 Steps)

• Step 1: Abandoned cart email
• Step 2: Handwritten card with a small discount or thank-you note
• Step 3: Email with product recommendations based on browsing history
• Step 4: SMS reminder or alert for special deals
• Step 5: Handwritten card with a seasonal message or loyalty perk
• Step 6: Email sharing reviews or testimonials
• Step 7: Follow-up call or customer support outreach

5. Professional Services (Law, Accounting, Consulting) (8–11 Steps)

• Step 1: Welcome email for new clients
• Step 2: Handwritten introduction card or thank-you note
• Step 3: Educational email or resource guide
• Step 4: Check-in call to ensure satisfaction
• Step 5: Handwritten card highlighting a case study or client success story
• Step 6: Email with relevant tips or updates for the client’s industry
• Step 7: Call to schedule a review meeting

• Optional Steps 8–11: Follow-up emails, seasonal handwritten notes, anniversary cards, or invitations to exclusive webinars/events

Key Takeaway:
The number of steps in a multi-step campaign depends on your goals, industry, and audience engagement. The most effective campaigns range from 4–11 touchpoints, combining emails, handwritten cards, and calls for maximum impact.

Pro Tips for Mastering Multi-Step Campaigns

✔ Personalize every message: Merge fields in emails help, but a handwritten card really drives engagement.
✔ Mix channels: Email for speed, cards for memorability, calls for personal touch.
✔ Time touchpoints strategically: Avoid overloading your audience; space messages to maximize impact.
✔ Add small gifts or inserts: Cards with a small token or gift card leave a bigger impression.
✔ Test and adjust: Monitor open rates, responses, and engagement to optimize future campaigns.

Sample Handwritten Card Messages

Lead Nurturing / New Clients

• “Thank you for connecting with us! Excited to support you every step of the way.”

Re-engagement / Dormant Clients

• “It’s been a while! Thought I’d reach out personally to say we value your partnership.”

Milestones / Thank-You

• “Congrats on this milestone! Grateful to be part of your journey.”

Holiday / Special Occasion

• “Wishing you a wonderful holiday season—thank you for being part of our community.”

Why Handwritten Cards Make Multi-Step Campaigns Stand Out

While automation is essential for efficiency, handwritten cards add the human touch that digital campaigns alone can’t provide. They make your messages memorable, create an emotional connection, and show your audience that you value them as individuals.

Benefits of including handwritten cards in multi-step campaigns:

• Tangible and memorable: Physical cards leave a lasting impression.
• Authentic and personal: Real handwriting communicates effort and sincerity.
• Cut through digital noise: Inboxes are crowded; a card delivered to the mailbox gets noticed.
• Enhanced engagement: Recipients are more likely to respond when they feel appreciated.

With Handwrytten, you get the best of both worlds: automation at scale with the warmth of real handwriting. Our real-pen robots can write cards in multiple authentic styles, so each card feels personal—even when sending hundreds at once.

Why Handwrytten is ideal for multi-step campaigns:

• Automate across channels: Combine emails, handwritten cards, and calls in one seamless workflow.
• Personalize every touchpoint: Merge fields and custom handwriting options ensure each message resonates.
• Scale without losing authenticity: Handwrytten handles large campaigns while maintaining a genuine human feel.
• Stand out from the competition: Memorable cards help your brand leave a lasting impression long after digital messages are forgotten.

In short, Handwrytten lets you run multi-step campaigns that are efficient, professional, and genuinely personal, giving you a competitive edge in building strong relationships.

Frequently Asked Questions

💬 Can a contact be part of multiple campaigns at the same time?
Yes. A single contact can be part of multiple campaigns simultaneously. This is especially useful for managing different aspects of a customer’s journey. For example, a new customer might be enrolled in a Welcome Series after their first purchase, while also being part of a Birthday or Anniversary campaign that triggers a special message on a specific date. Each campaign’s sequence and purpose are distinct, allowing you to tailor communication based on specific actions without interfering with one another.

💬 How can I tell which campaigns a contact is enrolled in?
 You can easily view all campaigns a contact is enrolled in directly from your address book. Just look for the campaign icons next to each contact. Contacts enrolled in any given campaign will have orange icons. Simply hover over that icon to see the names of all the campaigns they are currently enrolled in.

💬  What are some examples of campaigns I can create?
You can create as many campaigns as you need, tailored to specific goals. The possibilities are endless, but here are a few examples to get you started.

• Trade Show Follow-up: A campaign for new leads collected at a conference. The sequence might include an initial email, a handwritten card thanking them for their time, and a follow-up call a week later.
• Customer Milestone: A campaign that triggers when a customer reaches a specific milestone, such as their one-year anniversary or a high-value purchase. The sequence could be a heartfelt email, followed by a personalized card with a gift card attached.
• Webinar Attendee Follow-up: A campaign for people who attended a webinar but haven’t purchased. The sequence could start with a thank you email, then a handwritten card that includes a recap of the key points, and finally, an email with a special offer or a free consultation.
• Abandoned Cart Recovery: A simple but effective campaign that starts with a triggered email reminder, followed by a handwritten card a few days later to make a personal plea to complete the purchase.

💬 How do I decide which type of campaign to use?
The best type of campaign depends on your goal. If you’re looking to generate new leads, a Lead Nurturing or Trade Show Follow-up campaign is ideal. If your goal is to increase customer loyalty and retention, focus on Onboarding and Customer Milestone campaigns. If you want to boost sales, a Promotional or Abandoned Cart campaign is the way to go. The key is to define your objective first and then build a sequence of emails, cards, and calls that will help you achieve it.

Ready to start mastering multi-step campaigns with Handwrytten? You can log in to your account or reach out to sales@handwrytten.com for a personalized walkthrough. Handwrytten makes it simple to add authentic, handwritten cards to your campaigns at scale, helping every message feel personal and memorable.