Resources

What two words in business are said more often than "Thank you"? It's something people either see or hear after every transaction and often many times in between. Even outside of business, the two words are said reflexively all the time. However, this overuse can...

Greeting cards, letters, and other handwritten communication can transform your life, both on the business side and the personal side. It may seem like cards are only meant for special occasions, but they have far more potential. It's all about what you do with them...

When someone goes out of his or her way to help or support you, how do you choose to express your gratitude? Saying thank you is one of the most meaningful ways to express your appreciation for a kind word or deed. How do you express that gratitude toward others? A...

There's much to be said about handwritten communication, and how authentic letters have more impact on the recipient. However, what about the sender? Does writing letters by hand have benefits over other forms of contact? Studies have confirmed that the answer is a...

The way you sign a card can leave a lasting impression on your recipient. A one-size-fits-all approach never works because the closing you use for a birthday card for your mother will have a different tone from the closing you use for a sympathy card to your employer,...

During the holidays, you take time to send and share greetings and best wishes with family, friends, and neighbors. Are your business clients and contacts on your holiday card list, too? Sending an annual greeting card, regardless of whether you personally celebrate...

Today, many of us rarely take time to put pen to paper. We text our friends to make social plans and email important business information to our colleagues. However, even modern etiquette experts agree you won't find a better way to say thank you than writing a card...

Research shows that handwritten notes are a great way to gain clients and also very effective at increasing customer retention.  However, it can often be difficult to find the time to sit down and write the notes. Luckily, tools like Handwrytten allow you to automate...

Direct mail has declined dramatically with the rise of digital marketing methods. More than 93 billion pieces of direct mail were sent across North America in 2008. By 2014, only 77.9 billion pieces were transmitted across the continent. While online marketing...

Direct mail marketing includes the production and delivery of letters, postcards, magazines, and other material by mail. While every business strives to get its own share of the online marketing space, too many businesses neglect the amazing potential of a great...

E-commerce businesses typically focus their attention on the digital world and high-tech business strategies. However, with digital communication becoming more common, handwritten cards have become an important way to set a business apart. Handwritten cards say more...

Studies show that it is six times more expensive to attract a new customer than retain an existing one. That's why investing time and effort into maintaining your existing client base is so important. Sending handwritten notes is an easy way to boost your client...

Your customers are the lifeblood of your business, so you should never take them for granted. Writing a customer appreciation letter is the perfect way to show them you care. Keep these tips in mind when crafting a customer appreciation letter. Send Customer...

Never underestimate the importance of two little words: thank you. For your business, these two words can boost the mood of your employees, encourage brand loyalty among customers, and nurture relationships with suppliers and professional partners. When two words can...

Any business that wants to stand out will need to perform tasks that their competitors don't. In our internet-focused setting, the personal, handwritten card from a business to the customer is surprising, refreshing, and noteworthy. This type of physical, delivered...

Personalization has been around for some time, and for years, businesses have been adding a personal touch to their direct mail to strengthen customer relationships, improve the customer experience, and make customers feel valued. Today, it's a common practice to...

No matter how long you've been in business, taking the time to forge personal connections with clients still goes a long way toward building key relationships. Sending handwritten thank-you notes is a smart way to add a personal touch to your corporate communications....

When you send a customized greeting card you create strong connections while building a relationship that benefits your business and your client. Find out how to connect through personalized cards and learn how to automate custom touches that go the extra mile.

In this digital age, when we are all about technology and continuously looking for ways to automate our processes, a plain old greeting card might seem strange and outdated. However, greeting cards are a powerful marketing tool. If you spend some time and effort...