Resources

Direct mail has declined dramatically with the rise of digital marketing methods. More than 93 billion pieces of direct mail were sent across North America in 2008. By 2014, only 77.9 billion pieces were transmitted across the continent. While online marketing...

Direct mail marketing includes the production and delivery of letters, postcards, magazines, and other material by mail. While every business strives to get its own share of the online marketing space, too many businesses neglect the amazing potential of a great...

E-commerce businesses typically focus their attention on the digital world and high-tech business strategies. However, with digital communication becoming more common, handwritten cards have become an important way to set a business apart. Handwritten cards say more...

Studies show that it is six times more expensive to attract a new customer than retain an existing one. That's why investing time and effort into maintaining your existing client base is so important. Sending handwritten notes is an easy way to boost your client...

Never underestimate the importance of two little words: thank you. For your business, these two words can boost the mood of your employees, encourage brand loyalty among customers, and nurture relationships with suppliers and professional partners. When two words can...

Any business that wants to stand out will need to perform tasks that their competitors don't. In our internet-focused setting, the personal, handwritten card from a business to the customer is surprising, refreshing, and noteworthy. This type of physical, delivered...

Personalization has been around for some time, and for years, businesses have been adding a personal touch to their direct mail to strengthen customer relationships, improve the customer experience, and make customers feel valued. Today, it's a common practice to...

No matter how long you've been in business, taking the time to forge personal connections with clients still goes a long way toward building key relationships. Sending handwritten thank-you notes is a smart way to add a personal touch to your corporate communications....

When you send a customized greeting card you create strong connections while building a relationship that benefits your business and your client. Find out how to connect through personalized cards and learn how to automate custom touches that go the extra mile.

In this digital age, when we are all about technology and continuously looking for ways to automate our processes, a plain old greeting card might seem strange and outdated. However, greeting cards are a powerful marketing tool. If you spend some time and effort...