Resources

How to Improve Your Direct Mail Campaigns

Direct mail has declined dramatically with the rise of digital marketing methods. More than 93 billion pieces of direct mail were sent across North America in 2008. By 2014, only 77.9 billion pieces were transmitted across the continent. While online marketing...

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How to Write an Effective Direct Mail Letter

Direct mail marketing includes the production and delivery of letters, postcards, magazines, and other material by mail. While every business strives to get its own share of the online marketing space, too many businesses neglect the amazing potential of a great...

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Handwritten Cards for E-commerce Businesses

E-commerce businesses typically focus their attention on the digital world and high-tech business strategies. However, with digital communication becoming more common, handwritten cards have become an important way to set a business apart. Handwritten cards say more...

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Handwrytten’s Outbound Marketing Automation Playbook

Over the past few years, Handwrytten has worked hard to optimize our strategy for gaining clients.  While no strategy is perfect, here's our step-by-step outbound marketing strategy that has worked well for us.  In the spirit of total transparency, we're throwing this...

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How to Improve Customer Retention With Handwritten Notes

Studies show that it is six times more expensive to attract a new customer than retain an existing one. That's why investing time and effort into maintaining your existing client base is so important. Sending handwritten notes is an easy way to boost your client...

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A Guide to Writing a Customer Appreciation Letter

Your customers are the lifeblood of your business, so you should never take them for granted. Writing a customer appreciation letter is the perfect way to show them you care. Keep these tips in mind when crafting a customer appreciation letter. Send Customer...

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What Customers Want From Your Communications

Customers put greater emphasis on customer experience and communications than ever before. Prime products are no longer enough. You need to make sure you're connecting with your customers in a meaningful way, leaving them satisfied with their brand interactions....

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Top 9 Things to Know About Business Thank-You Cards

Never underestimate the importance of two little words: thank you. For your business, these two words can boost the mood of your employees, encourage brand loyalty among customers, and nurture relationships with suppliers and professional partners. When two words can...

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The Benefits of a Handwritten Card Service

Any business that wants to stand out will need to perform tasks that their competitors don't. In our internet-focused setting, the personal, handwritten card from a business to the customer is surprising, refreshing, and noteworthy. This type of physical, delivered...

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How to Use Personalized Direct Mail for Your Business

Personalization has been around for some time, and for years, businesses have been adding a personal touch to their direct mail to strengthen customer relationships, improve the customer experience, and make customers feel valued. Today, it's a common practice to...

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Integrate Handwritten Cards in Your Sales Automation

No matter how long you've been in business, taking the time to forge personal connections with clients still goes a long way toward building key relationships. Sending handwritten thank-you notes is a smart way to add a personal touch to your corporate communications....

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How to Connect Through Personalized Cards

When you send a customized greeting card you create strong connections while building a relationship that benefits your business and your client. Find out how to connect through personalized cards and learn how to automate custom touches that go the extra mile.

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Why Businesses Should be Sending Handwritten Notes

In this digital age, when we are all about technology and continuously looking for ways to automate our processes, a plain old greeting card might seem strange and outdated. However, greeting cards are a powerful marketing tool. If you spend some time and effort...

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When Should You Send Out Cards?

For both small and large businesses, creating real connections with clients can drive new sales, retain loyal customers, and move your company forward. However, when you're short on time, staff, or resources, building a personal relationship with every customer might...

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The Power of Handwritten Notes

  The Power of Handwritten Notes In the age of electronic communication, handwritten notes are an effective tool for businesses that want to stand out and get noticed. These pieces offer a personal touch that's been proven to connect with consumers on a deeper...

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