12 Heartwarming Real Estate Holiday Card Messages for Your Clients

The holiday season is perfect for real estate professionals to deepen connections with clients by sending personalized holiday cards. Crafting heartfelt real estate holiday card messages not only demonstrates appreciation for your clients’ business but also nurtures relationships thoughtfully.

In this blog post, you’ll discover various personalized real estate holiday card message ideas tailored for different client relationships, tips for personalizing your holiday cards, and advice on timing your holiday cheer to maximize impact and maintain relationships.

Key Takeaways

  • Send clients personalized real estate holiday cards to demonstrate appreciation and strengthen business relationships.
  • Explore various seasonal sentiments that can be tailored for home buyers and sellers, providing specific examples of heartfelt messages.
  • Personalize your cards with client details, achievements or awards, and exclusive invitations to create a lasting impression.

What to write in holiday cards for clients

Real estate agent sending holiday cards

As real estate agents, sending personalized real estate cards, including real estate Christmas cards and realtor holiday cards, is a powerful way to demonstrate your appreciation and keep your name at the forefront of their minds. Crafting a genuine, heartfelt holiday message leaves a lasting impression on your clients and strengthens your business relationships.

When creating the perfect message for your greeting card, consider the specific client you’re sending it to.

For example, you can mention specific details about a recent transaction, like the address of their new home or the closing date, or you can highlight any achievements or awards you’ve received since working with the client or even extend an exclusive invitation to an upcoming open house or real estate networking event.

In general, the goal should be to personalize your holiday cards. The intent? To leave your clients feeling valued and appreciated.

Seasonal sentiments for home buyers and sellers

Festive winter scene for home buyers and sellers

Tailoring your holiday messages for home buyers and sellers allows you to express your appreciation and gratitude for their trust in your services. Focusing on the unique aspects of their real estate journey results in a memorable and meaningful holiday greeting that resonates with your clients.

You’ll find specific examples of seasonal sentiments for your realtor Christmas cards below. These messages celebrate new beginnings, express gratitude, and offer warm wishes for future real estate ventures.

Before we get into it, we want to emphasize that wishing your clients a happy holiday can be done in various ways. But copying and pasting templates from our website, while easy, is not the way to go about it.

Please browse through all the templates, find one you believe would resonate best with your client, and use it as an outline for your final card.

Holiday Card Messages for New Homeowners

Version #1

Dear [Client’s Name],

As we usher in this festive season, let us toast your new beginning in your wonderful new home. May it be a haven of love, warmth, and happiness.

Your trust in my services has been a significant part of my year, and I am incredibly grateful for that. Here’s to a wonderful holiday season and a prosperous New Year filled with cherished memories in your new abode.

Warm regards,

[Your Name]

Version #2

Dear [Client’s Name],

May the joy of this season bring countless blessings to your new home and fill it with happiness that lasts throughout the year.

I am honored to have been part of your journey to homeownership. May your home sparkle with joy, laughter, and memories, just as your trust in my services has brightened my year.

Wishing you a happy holiday season and a New Year filled with prosperity and success,

[Your Name]

Version #3

Dear [Client’s Name],

In this season of cheer and goodwill, I extend my heartfelt wishes to you in your beautiful new home.

Your trust in my real estate services has been appreciated more than you know, and I look forward to supporting your future ventures. May your home be filled with the warm glow of love and happiness the season brings.

Here’s to a splendid holiday season and a New Year filled with peace and joy!

With warm regards,

[Your Name]

Celebrating a client’s new beginning in their home is an essential aspect of your holiday card message. Offering warm wishes for their new chapter creates a connection with your clients and strengthens your relationship.

Real Estate Letter Template: Gratitude for Your Trust and Partnership

Version #1 (short)

Dear [Client’s Name],

As the holiday season approaches, I am reminded of how grateful I am for your trust in my services. It has been an honor to be a part of your real estate journey, and I look forward to continuing our partnership in the future.

Wishing you a joyful holiday surrounded by loved ones and a prosperous New Year!


[Your Name]

Version #2 (long)

Dear [Client’s Name],

As we embrace this holiday season’s festive spirit, I want to express my deepest gratitude for your trust and partnership in your real estate journey.

Your confidence in my services has not only been inspiring, but it has also allowed me to grow and improve as a person and realtor. As we look forward to the coming year, I am excited to continue our collaboration and help you to reach new milestones.

I wish you happy holidays filled with joy, peace, and love and a New Year that brings success and prosperity.

Best regards,

[Your Name]

Expressing gratitude for your clients’ trust in your real estate services is essential for maintaining strong relationships. Acknowledging their trust and support conveys your appreciation and commitment to their success.

Warm Wishes for Future Real Estate Ventures

Dear [Client’s Name],

It has been a pleasure helping you navigate the world of real estate this year. I am grateful for your trust and partnership in finding the perfect home for you and your family.

As we enter the holiday season, I am sending warm wishes for future real estate ventures. May the New Year bring many more opportunities for us to work together.

Happy Holidays,

[Your Name]

Offering warm wishes for your clients’ future real estate ventures is a thoughtful gesture and an opportunity to convey your continued support and enthusiasm for helping them pick out a new home or sell an old one.

Home Seller: Real Estate Holiday Cards Templates

Version #1

Dear [Client’s Name],

The holiday season is upon us, and it’s a time to reflect on the past and look forward to the future. As I do so, I am reminded of your trust in me to sell your home this year. I am grateful to have had the opportunity to work with you and to help guide you through this significant chapter in your life.

The decision to sell a home is never easy, and your confidence in my services has truly been a gift. I am thrilled we achieved your real estate goals together, and I hope this new chapter is treating you well.

As we look forward to the year ahead, I hope it brings you happiness, success, and perhaps even new real estate ventures. Should you or someone you know ever need real estate assistance, I will be ready and excited to lend my expertise.

I wish you and your loved ones a holiday filled with joy and a New Year full of possibilities.

Warmest regards,

[Your Name]

Version #2

Dear [Client’s Name],

As we deck the halls and await the jingle of sleigh bells, I am reminded of the beautiful journey we embarked on together this year. Your decision to entrust me with the responsibility of selling your home was an honor that I will always cherish.

The sale of a home marks the closing of one chapter and the beginning of another, and your faith in my expertise made that transition smoother. I am deeply gratified that we could meet your real estate objectives, and I hope that your new journey is filled with exciting opportunities and happiness.

As we usher in a new year, may it bring you abundance, joy, and, perhaps, the excitement of new real estate adventures. Remember, should you or a loved one need assistance with real estate in the future, I would be more than happy to lend my expertise.

Here’s hoping your holiday season is merry and bright and the New Year brings you endless possibilities.

With warmest wishes,

[Your Name]

Sending a holiday card to a home seller is a thoughtful gesture demonstrating your appreciation for their trust in your services. It is a warm, personal way to maintain a strong relationship with them, fostering their loyalty and potentially encouraging referrals.

Holiday cards also provide an opportunity to subtly remind clients of your services and, in an ideal world, could help you garner referrals, thereby keeping your business in their minds for the future.

Festive phrases for ongoing relationships

Celebrating the journey with clients

Maintaining ongoing relationships with clients is vital for the success of your real estate business. Incorporating festive phrases in your holiday cards, such as mentioning Christmas trees, celebrates the journey you’ve shared with your clients and anticipates a bright future together.

Below are specific examples of festive phrases for your Merry Christmas (or Kwanzaa) holiday card. These messages focus on celebrating the continued journey with your clients and highlighting shared memories while looking forward to a beautiful holiday and a prosperous future together.

Celebrating Our Continued Journey

Dear [Client’s Name],

The spirit of this holiday season is a reminder of the joy and satisfaction of working with wonderful clients like you. The journey we’ve embarked on, your trust and loyalty, has made this year meaningful for me.

As we light up our homes with festive decorations, may the glow illuminate your path toward many more successful real estate ventures in the coming year.

Merry Christmas and a Happy New Year,

[Your Name]

Acknowledging the ongoing journey you’ve shared with your clients in the real estate market is essential for maintaining strong relationships. Long-term, customer retention by establishing solid connections with your customers is one of the best ways to develop consistent business.

Shared Memories, Bright Futures

Dear [Client’s Name],

As we reflect upon the year gone by, I am reminded of the beautiful memories we’ve shared in your real estate journey. The holidays are a perfect time to reminisce about these moments and look forward to the bright future that awaits.

My gratitude for your trust and partnership is immense, and I am excited for the opportunities the New Year will bring. May your holidays be filled with joy and your New Year’s essential prosperity.

Have a wonderful holiday,

[Your Name]

Highlighting shared memories and looking forward to a bright future together is an essential aspect of your holiday card message for clients with whom you have an ongoing relationship. Emphasizing shared experiences and prospects strengthens your connection with your clients and conveys your enthusiasm for future collaborations.

Expressions of appreciation for business partnerships

Appreciation for business partnerships during the holidays

A Partnership as Strong as the Season

Dear [Partner’s Name],

As we deck the halls and trim the tree, I find myself reflecting on the past year and the strength of our partnership. Your unwavering support and collaboration have played a pivotal role in our shared achievements, and for that, I am immensely grateful.

In this festive season, I want to express my heartfelt appreciation for our business partnership and look forward to the opportunities and successes the New Year will undoubtedly bring.

May your holiday season be filled with joy, peace, and prosperity.

Warmest Season’s Greetings,

[Your Name]

[Company Name]

Highlighting the strength of your business partnership during the holidays can create a sense of unity and collaboration. Emphasizing the strength of your partnership conveys your commitment to the success of your shared endeavors while also making it clear that you value them as a person.

Cheers to Our Successes

Dear [Partner’s Name],

As we close another year and look toward our year’s accomplishments in the upcoming one, I want to take a moment to appreciate our accomplishments together.

Your partnership has been instrumental in our shared successes, and this festive season provides the perfect opportunity to express my gratitude. So here’s to the victories we’ve celebrated, the challenges we’ve overcome, and to the thrilling prospects that await us in the New Year.

Happy Holidays!

[Your Name]

Celebrating the successes you’ve achieved together with your business partners is an essential aspect of your holiday card message. Psychologically, framing your relationship as “we,” as partners, can only strengthen your connection and partnership into the future.

Tips for personalizing your holiday cards

Personalizing holiday cards for real estate clients

As we’re sure you understand by now, personalizing your holiday greetings and business Christmas cards effectively creates a lasting impression on your clients and strengthens your business relationships.

As we’ve already mentioned, incorporating specific details about the client’s transaction, highlighting achievements or awards, and extending exclusive invitations to events makes your holiday cards truly unique and memorable. Don’t just let them be generic business appreciation messages – make it clear that you took the time to actually make the card special.

For example, you can personalize your holiday cards by:

  • Mentioning specific details about the client’s recent transaction, such as the address of their home or the closing date
  • Highlighting any achievements or awards you’ve received since working with the client
  • Extending an exclusive invitation to an upcoming open house or real estate networking event

Timing your holiday cheer

Timing matters when sending holiday cards to your clients. Ensuring that your cards are sent at the right time can maximize their impact and help maintain strong relationships with your clients.

The most appropriate time to send your cards to clients is typically in early December. This allows ample time for the cards to arrive before the holidays and demonstrates your appreciation for their business throughout the year.

Remember that sending holiday cards late can be interpreted as a lack of organization or thoughtfulness, which can hurt client relationships. So, be sure to plan ahead and send your holiday cards promptly.

How Handwrytten can help your holiday outreach

Handwrytten can be an invaluable resource for your holiday outreach efforts. With our automated handwritten card service, you can send custom holiday cards to all your clients without the hassle of handwriting them yourself.

Our team of skilled robots uses actual pen and ink to create authentic-looking real estate handwritten notes that will impress your clients. Choose from our selection of holiday card designs, add a personal message, and we’ll take care of the rest. You can even upload your own logo or signature for an extra touch of personalization.

Our self-service prospecting and integration with crucial tools like Salesforce, Zapier, and HubSpot can make your life even easier!

To make the most of our services, be sure to place your orders by December 8th to ensure delivery before Christmas Day, Kwanzaa celebrations, and New Year’s Day plans. We’ll handle all the postage and hassle for you – sending cards has never been easier at this time of year!


In conclusion, sending personalized holiday cards to your real estate clients effectively demonstrates appreciation, nurtures relationships, and maintains a strong connection during the holiday season.

By incorporating heartfelt messages tailored to different client relationships, personalizing your holiday cards with specific details, and adhering to the appropriate timing, you can create a memorable and meaningful holiday card that resonates with your clients.

Frequently Asked Questions About Real Estate Holiday Cards

Should realtors send Christmas cards?

Sending holiday cards is an excellent way for realtors to stay connected with their business partners and clients, demonstrating their commitment to those relationships and reminding them of their services.

What words to put on a holiday card?

Wishing you a joyous holiday season filled with peace, love, and laughter. May your New Year be blessed with good health, prosperity, and lasting happiness.

When is the best time to send holiday cards to clients?

Sending holiday cards to clients is best done in early December, giving them plenty of time to arrive before the holidays.

How can I personalize my holiday cards?

Personalize your holiday cards by including details about the recipient’s transaction, highlighting any awards or achievements, and offering exclusive invitations to events. This will show you care, creating a meaningful connection with your reader.

What are some examples of heartfelt messages for new homeowners?

Congratulations on your new home! We wish you love, joy, and lasting memories as you settle in. Best wishes!

Choose from our cards design or your own.

Over 100 designs to choose from or design your own. Our online card customizer makes it simple.

Check Out Our Cards!

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