10 Handwritten Notes for Small Businesses

Category: General Tips

In the age of digital overload, let’s rediscover the charm of handwritten notes! Small businesses, it’s time to stand out in your customer’s mailbox, not their inbox.

The personal touch of a handwritten note not only conveys your business’s authentic appreciation but also establishes a lasting relationship with your customers. So, are you ready to bring back the magic of pen and paper? Let’s dive into the distinctive advantages of using handwritten notes in today’s business landscape.

Why you should use handwritten notes for small business marketing

a small business owner holding a handwritten card

As a small business owner, you can make or break your business with customer relationships. It’s crucial to keep in touch with customers across multiple mediums to ensure that you retain previous clients while continuing to acquire new ones.

Handwritten thank-you notes offer you the ability to separate yourselves from other types of marketing tools like email or text. Our 2022 Consumer Outreach Survey shows that consumers are 7 times more likely to receive an email and 5 times more likely to receive a text than a handwritten note.

At face value, you may think: cool numbers. So what? But the frequency with which you receive something is very important.

With the massive number of emails and texts we get bombarded with every day, we’re desensitized to many kinds of marketing. But sending a handwritten note can completely change the way someone sees your brand – it shows them that you took the time and put in the effort to create a custom handwritten note for them.

The exact ROI of using handwritten notes

a man holding a clipboard in front of a box of cards

At this point, you’re probably wondering if the investment in handwritten notes is worth it for your small business. According to our data, the answer is a resounding yes!

Analysis of our clients’ results shows that handwritten notes can drive 27 times more foot traffic compared to printed mailers. Even after adjusting for the additional cost of sending handwritten notes, they still provided a whopping 7 times higher return on investment than print marketing.

We may be a little bit biased, but in our opinion, the numbers speak for themselves. But if you’re still uncertain, take a peek at some of the other benefits of sending handwritten cards with Handwrytten.

What kinds of small business handwritten notes are there?

a handwritten note floating in the sky with snow falling

It’s obvious that handwritten notes can set your small business apart from others. But what exactly are the best ways to leverage handwritten cards to help your business?

  • Thank-you notes: Sending handwritten thank-you notes to customers after a purchase or interaction shows genuine appreciation and can leave a lasting positive impression. It also gives you the opportunity to ask for feedback and encourage repeat business.
  • Special occasion notes: Handwritten notes are perfect for acknowledging special occasions such as birthdays, holidays, or anniversaries. This personalized touch shows that your business cares about its customers beyond just the transactional relationship.
  • Follow-up notes: After a sales meeting or event, sending handwritten follow-up notes can help solidify the connection and keep your business top-of-mind for future collaborations or purchases.
  • Customer retention notes: Use handwritten notes as a way to thank customers for their loyalty or to entice them back with special offers. This adds a personal feel to your outreach and makes your customer feel valued.

When to send handwritten notes as a small business owner

While all of these different types of notes can be effective at specific times, you’re probably thinking: I don’t have the time or money for this! While we can help you automate the card-sending process and save you time, you can save money by determining what the most crucial touchpoints of interaction with your customers are.

If you’re a service-based small business, sending a handwritten card as your first outreach attempt would be the priority – making a good first impression makes all the difference as a small business owner.

On the other hand, if you sell products, sending a note to ask for feedback on it is likely your best move. Not only will the customer feel appreciated (who sends handwritten notes to ask for feedback?), but they’ll be significantly more likely to offer suggestions or spread your brand through word of mouth than if they received an email.

Tips for writing effective handwritten notes

Like we discussed above, handwritten notes can be used to thank a customer for their business, acknowledge a special occasion, or simply touch base and stay in touch.

But it is crucial that you take the time to edit your notes before sending them – otherwise, you’re leaving some potential returns on the table. To make sure your handwritten notes are effective, remember these tips:

  • Keep it short and sweet: Handwritten notes should be concise and to the point. Keep them brief but personal. Our notes, for example, cap out at 500 characters, or about 100 words. We’ve got some examples below to keep within this cutoff.
  • Personalize each note: Make sure to mention the note’s recipient by name and include something specific about why you’re reaching out to them – is it an anniversary? Have they not shopped with your business in a while? Or are they a consistent customer that you want to thank especially?
  • Close with a question: While you don’t necessarily need to end your letter with a question, you do want to make whoever is reading it feel the need to take some sort of action after reading it. A question is the easiest way to do this, but you could also simply state what you need to act as a call to action.

Alright – at this point, we’ve got a solid grasp on how we can use handwritten notes to positively impact your business. Let’s dig into a few examples we’ve curated that you can use to make your life easier.

10 handwritten note templates for small business marketing

1. The Post-Purchase Thank You Note

Dear [Customer’s Name],

It was a pleasure serving you today. We sincerely appreciate your business and hope our [Product] will serve you well.

Let us know if there’s anything else we can assist you with. We want to make sure you are completely satisfied with your purchase, and feedback is always welcome!

Thank you!

[Your Name] from [Business Name]

2. Customer Appreciation Note

Dear [Customer’s Name],

We’re so thankful for your continued support and loyalty to our brand. It’s customers like you that make our work rewarding and enjoyable. We look forward to serving you again!


[Your Name] from [Business Name]

3. Special Occasion Note

[Customer’s Name],

We noticed it’s your birthday this week! Here’s a special note to wish you a day filled with joy and a year full of success. Happy Birthday!


[Your Name] from [Business Name]

TIP: Add in one of our card inserts or gift cards to make the occasion extra celebratory.

4. The Follow-up Note

Dear [Customer’s Name],

It was great speaking with you at [event]. Your insights were very interesting, and we’d love to discuss further over coffee. What does your schedule look like next week?

Looking forward to chatting soon,

[Your Name] from [Business Name]

5. Customer Retention Note

Hello [Customer’s Name],

We miss you! It’s been a while since we last saw you.

We want to extend a special offer just for you. [discuss offer here]

Hope to see you soon!

[Your Name] from [Business Name]

6. Welcome Note for New Customers

Dear [Customer’s Name],

Welcome to the community! We’re thrilled to have you as a new customer and wanted to express our appreciation with this note.

Cheers to many more great experiences together!

[Your Name] from [Business Name]

7. The Referral Note

Hello [Referrer’s Name],

Thank you for referring [Referral’s Name] to our business. We value your trust and support.

As a small token of our appreciation, we’d like to offer you both a special discount on your next purchase.

Thank you again,

[Your Name] from [Business Name]

8. The “Just Checking In” Note

Hi [Customer’s Name],

We hope all is well with you! Just wanted to touch base and see if you needed any assistance or had any feedback for us.

Take care!

[Your Name] from [Business Name]

9. Product Feedback Note

Dear [Customer’s Name],

We hope you’re enjoying your recent purchase of [product]! We’d love to hear your thoughts and suggestions on how we can improve.

Your feedback is invaluable to us and can only help us improve for other future customers. Thank you in advance for any ideas you have!

[Your Name] from [Business Name]

10. Holiday Note

Hello [Customer’s Name],

Wishing you and your loved ones a joyful holiday season! We hope you get to spend some much-needed time with family and friends.

Thank you for your support this year. We look forward to serving you in the new year.


[Your Name] from [Business Name]


As we can see, handwritten notes have numerous benefits for small businesses – from driving foot traffic to building customer loyalty. With the tips and templates provided, you can easily incorporate handwritten notes into your marketing strategy and see the positive impact on your business.

How Handwrytten can help

Handwrytten is an online service that automates the process of sending handwritten notes to your customers. With a variety of card designs and customizable options, you can easily create personalized notes with 33 different handwriting styles for any occasion or touchpoint with your customers. Plus, our handwriting technology ensures that each note looks unique and authentic.

Try Handwrytten today and see the power of handwritten notes for yourself!

Frequently Asked Questions About Small Business Handwritten Notes

What do you write in a handwritten note to a customer?

Handwritten notes to customers can vary in content, but they should always be personal and sincere. We’d recommend sending handwritten notes to thank the customer for their business, acknowledge a special occasion or milestone, or simply reach out to stay in touch. Other potential times could include asking for feedback on a product or service, showing appreciation for their loyalty, or welcoming them as a new customer, but these occasions may be more suited for an email or text.

What is the app that sends handwritten notes?

Handwrytten is the app you’re looking for! Our innovative app provides a unique platform where you can create personalized, handwritten notes for your customers. Handwrytten takes care of the entire process – from writing the note using robotic technology that mimics human handwriting to mailing it out. This efficient system ensures your customers get that personal touch while you save time and effort.

What do you say in a business thank you note?

Some examples of business thank-you notes include:

  1. Thank you for your recent purchase. We appreciate your support and look forward to serving you again.
  2. Thank you for choosing our services. Your satisfaction is our top priority, and we hope to exceed your expectations.
  3. We’re grateful for the valuable feedback you provided. It helps us improve and serve you better. Thank you!
  4. Thank you for your continued loyalty. It’s a pleasure to have you as a customer, and we hope to continue serving you.
  5. Thank you for the referral. Your trust and support mean a lot to us.

Choose from our cards design or your own.

Over 100 designs to choose from or design your own. Our online card customizer makes it simple.

Check Out Our Cards!

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