It’s time to start thinking ahead to December and the holiday season. What can your business do to spread some holiday cheer this year? Yes, the company party has traditionally been a way to celebrate a successful year with your employees, and holiday bonuses are always appreciated. But what about your customers? How does your business share the holiday spirit with those who have contributed to your successful year? Whether you’ve always sent a business holiday card or are thinking of starting a new tradition, explore the following helpful tips for making an impression this holiday season.
Your business should send a business holiday card to every customer you provided service to during the year. An email is a good start for sending some holiday cheer, but it’s best to consider sending printed holiday cards for business. Not only does this approach help to ensure your recipient will open your card, but it also demonstrates a higher level of appreciation to your customers. A holiday email may go unopened because an email system may treat it as spam, but an envelope that arrives in the mailbox is sure to be opened and enjoyed.
Other recipients to consider would include business partners, investors, and your employees. Any one of these individuals would appreciate that your business cared enough to send a card this holiday season.
Sending office holiday cards to your customers from the past year is a way to show your appreciation for their business. Your business would not exist without customers. Custom holiday business cards from corporate leaders are a way to demonstrate to your customers that you value their support of your business this holiday season.
Customers who feel appreciated are more likely to become repeat customers and share their experiences with their friends and family. This sentiment also increases brand and customer loyalty. The simple gesture of printed Christmas cards for business-to-customer greetings can help build a lasting relationship with your clients.
From the card’s design to the inside message, you want to consider your business’s tone and branding and ensure it’s reflected in your business holiday card. Whether your business is silly, casual, or formal, the message and card itself should be cohesive with your style. Keep the following tips in mind when including a message in your card:
The best holiday business cards remind your customers of their experience with your business, make them feel appreciated and valued, and create the connection that leads to a lifetime value to your business.
You don’t have to wait until the middle of December to get the process of creating business holiday cards started. In fact, it’s best if you start early to put more time into the project. Start by either selecting a design or creating a design for your holiday card. Remember to keep your business branding and tone in mind when choosing the design. Consider adding your logo as long as you can do it tastefully and avoid it coming off as a sales tactic.
Now that the design and message are complete, order your custom company Christmas cards as early as possible. You want to beat the rush and ensure that your cards arrive on time to allow you to add your customer names to each one. After their arrival, take the time to personalize each one. Consider whether your company is casual enough to use first names, or perhaps a more formal approach with Mr. or Ms. is required.
Do you want to stand out from the competition and impress your customers? Consider sending a Halloween or Thanksgiving card or waiting until after the holiday season to send a New Year’s holiday card. Everyone sends business holiday cards in December. Imagine the smile on your customers’ faces when they open a card from your business for the Fourth of July.
For all your business holiday card needs, Handwrytten offers various services to help your business make personal connections to your customers without requiring a lot of your time. Learn more about the features we offer to create distinctive, personalized business holiday cards.
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