Business Holiday Cards: Everything You Need to Know

It’s time to start thinking ahead to December and the holiday season. What can your business do to spread some holiday cheer this year? Yes, the company party has traditionally been a way to celebrate a successful year with your employees, and holiday bonuses are always appreciated. But what about your customers? How does your business share the holiday spirit with those who have contributed to your successful year? Whether you’ve always sent a business holiday card or are thinking of starting a new tradition, explore the following helpful tips for making an impression this holiday season.

Who Should Receive Business Holiday Cards?

Your business should send a business holiday card to every customer you provided service to during the year. An email is a good start for sending some holiday cheer, but it’s best to consider sending printed holiday cards for business. Not only does this approach help to ensure your recipient will open your card, but it also demonstrates a higher level of appreciation to your customers. A holiday email may go unopened because an email system may treat it as spam, but an envelope that arrives in the mailbox is sure to be opened and enjoyed.

Other recipients to consider would include business partners, investors, and your employees. Any one of these individuals would appreciate that your business cared enough to send a card this holiday season.

Why Should You Send Business Holiday Cards?

Sending office holiday cards to your customers from the past year is a way to show your appreciation for their business. Your business would not exist without customers. Custom holiday business cards from corporate leaders are a way to demonstrate to your customers that you value their support of your business this holiday season.

Customers who feel appreciated are more likely to become repeat customers and share their experiences with their friends and family. This sentiment also increases brand and customer loyalty. The simple gesture of printed Christmas cards for business-to-customer greetings can help build a lasting relationship with your clients.

What Should a Business Holiday Card Say?

From the card’s design to the inside message, you want to consider your business’s tone and branding and ensure it’s reflected in your business holiday card. Whether your business is silly, casual, or formal, the message and card itself should be cohesive with your style. Keep the following tips in mind when including a message in your card:

• Keep the message short and sweet. Write enough to grab your recipients’ attention, make them feel appreciated for their support, and offer your wishes for a great holiday season.
• Keep the holiday message generic. Consider that your customers celebrate many holidays during this season. Create an all-inclusive message. “Happy holidays” or “wishing you a great holiday season” messages provide your customer base with your warmest wishes, regardless of which holiday they celebrate in their homes.
• Make it personal. Write your customer’s name on the card along with your message and include a distinctive signoff. This simple act will make your customers feel like they’re more than a number in your database and that you truly care about their business.
• Make the message about the holiday and not about sales. While you’re definitely thanking your customers for their business during the past year, you’re not using a business holiday card to promote return business. By sending your customers a holiday card from corporate leadership, you’re connecting with them without using any sales-type language. Keep discount codes or coupons out of business holiday cards.
• Be authentic. A personal holiday card must come across as real. This point is true for all of your customer messaging, but especially with business holiday cards. Even sending funny Christmas cards could play to your advantage here, showing your customers that you’re more personable than just a standard business.

The best holiday business cards remind your customers of their experience with your business, make them feel appreciated and valued, and create the connection that leads to a lifetime value to your business.

How Should You Get Started on Your Business Holiday Cards?

You don’t have to wait until the middle of December to get the process of creating business holiday cards started. In fact, it’s best if you start early to put more time into the project. Start by either selecting a design or creating a design for your holiday card. Remember to keep your business branding and tone in mind when choosing the design. Consider adding your logo as long as you can do it tastefully and avoid it coming off as a sales tactic.

Once you have your card design decided, add a personalized message. Ideas for personalized messages in holiday cards include the following:

• Wishing you and yours a wonderful holiday season from (your business name).
• Thank you for your continued support of (your business name). Happy holidays!
• We appreciate your business this year and wish you a magical holiday season from (your company name).
• Thank you for being a part of (your company name) family. From our family to yours, may you have a joyous holiday season.

Now that the design and message are complete, order your custom company Christmas cards as early as possible. You want to beat the rush and ensure that your cards arrive on time to allow you to add your customer names to each one. After their arrival, take the time to personalize each one. Consider whether your company is casual enough to use first names, or perhaps a more formal approach with Mr. or Ms. is required.

What Can You Do Beyond the Regular Holiday Season?

Do you want to stand out from the competition and impress your customers? Consider sending a Halloween or Thanksgiving card or waiting until after the holiday season to send a New Year’s holiday card. Everyone sends business holiday cards in December. Imagine the smile on your customers’ faces when they open a card from your business for the Fourth of July. 

For all your business holiday card needs, Handwrytten offers various services to help your business make personal connections to your customers without requiring a lot of your time. Learn more about the features we offer to create distinctive, personalized business holiday cards.