To help you best say “thank you” to your customers, we asked customer service managers and business leaders this question for their best tips. From supporting a cause that is important for your customers to writing handwritten letters, there are several unique ways to say “thank you” to your customers to make them feel appreciated.
This is a great way to combine showing your gratitude to customers and contributing to making the world a better place. Such gestures don’t have to be something grandiose and resource-consuming – just a small mention of the issue and their product on your social media and a call to action can go a long way.
For example, when COVID-19 hit, some of our clients were really struggling, and we decided to promote their products to our community as a gesture of gratitude for staying with us. All in all, showing that you care and that you share the same values with your customers is a great way to say thank you in a deeper and more meaningful way. Hence, it will facilitate customer loyalty and long-term relationships with your clients.
Tytus Golas, Tidio
Offer significant discounts on future purchases to your most loyal customers. This could be a 50% discount on their 5th or 10th purchase, or when they’ve spent more than a set dollar amount in one purchase. You don’t have to do this for every customer—just the ones who have shown that they’re loyal to your brand and have made a purchase in the past. This will allow them to feel like their loyalty has been acknowledged, which will encourage them to continue doing business with you in the future.
Lisa Richards, The Candida Diet
It may be the last thing your customer expects, but imagine their delight when they receive a call, simply to thank them for their order. Too many businesses think that the only time they need to talk to customers is when there is a problem. In reality, a quick call to thank them for a large or a repeat order both impresses the customer with your service and reminds them that you are there ready for when they need to order again.
Hopefully, you have so many customers that it isn’t possible to call them all every time they order, but an occasional call to check all is well can be unforgettable and particularly if you have had to personalize anything for them. And if you do have to call to resolve a problem, remember to thank them for their order and patience while you resolve the issue.
Morgan Taylor, Sourcery
You will probably find that your customers comprise at least in part, owners or representatives of other businesses. One way to show your appreciation for these customers is to become a customer of their business. The most obvious way to do this is to buy and use their products, but there is so much more you can do to help. Consider partnering with them on marketing exercises, or exchange representatives of each business to share ideas and collaborate on projects.
All businesses rely on social media for exposure so share and comment on their social media or blog posts. If you can’t fulfill an order or don’t stock the item a customer is looking for, refer them to your customer to see if they can help. There is no better way to show your appreciation and thank customers than by doing all you can to help their business prosper.
Colin Palfrey, JollySEO
Every business has rules that customers should follow. It could be the date that a free trial needs to be canceled before it automatically upgrades, the date that a special offer expires, or when a defective or unwanted item needs to be returned by. This works well most of the time but occasionally for any number of reasons, a customer will miss that date and they will contact you for help.
You can show you appreciate their custom and thank them for it by bending those rules and allowing them to complete the return, or claim that special offer, even if it is a little bit out of date. By bending the rules a little bit you demonstrate that you are treating the customer as an individual, thanking them for their custom, and you will go a long way to retaining their loyalty.
Colin Toh, Headphonesty
One of the best ways to show customers your appreciation or say thank you is by offering a promo code when they make a purchase, sign up for your email listing or share your content. By adding a promo code to your thank you page, you not only improve customer satisfaction, but also boost customer loyalty as you give customers the temptation to come back as repeat customers and make a purchase with their discount code. Having a promo code is an excellent way to say thank you as well as retain customers.
Jordan Fabel, ApprovedCourse
One unique way to thank a customer is by conducting a monthly lottery. For every customer purchase, put their name in a drawing, and choose however many once a month to win a lottery prize. This can be a gift card, gift bag, etc. Customers will love getting a random call saying they won something.
Sasha Ramani, MPOWER Financing
We’re witnessing a rather interesting time in the digital age, where customers care far more about brands that are authentic, honest and take the time to get to know their audience well. If you’re looking for innovative ways to let your customers know how you feel, crafting a personalized and heartfelt message is a great way to get their attention.
Asynchronous video messaging tools, for example, enable brands to add a human touch to the otherwise generic “thank you” notes and emails that customers often grow tired of. Moreover, a personalized video message that introduces customers to the faces behind a brand is a great way to establish trust and build a good rapport.
Brian Casel, ZipMessage
Tell customers what they want to know. You can solicit feedback to learn about their FAQs and industry-based questions. Answer their questions in blogs and social media posts, sending personalized thank you’s for their service and suggestions via email or notes. Your insight provides additional value and solutions to your customers alongside your products.
Alexandra Fennell, Attn: Grace
When customers sign up with us we take note of their date of birth. This is not just part of the standard contract procedure but we use it to recognize them on their birthdays by sending a personalized note and packet of artisan cookies. It is a great opportunity to thank them for being a valued client but add a personal touch to the appreciation by remembering them on their birthdays. Of course, you cannot always wait until a birthday comes around to thank a client.
We make a point of not sending generic thank you notes but focusing on specifics that apply to the client. For example, if they have referred other clients to us we mention this and thank them for referring to the specific client.
Eran Galperin, Gymdesk
Use social media to show off your favorite customers and give them a word of thanks. Whether that means taking photos of a new hairstyle you created for them or candid pictures of guests at your last event, customers feel extra special when they’re shouted out and showcased on your socials. If they like the photo, they may even repost it themselves! Whatever way you decide to celebrate, be sure you have their permission before you post – some customers are shyer than others.
Brian Dechesare, Breaking Into Wall Street
A while back, I had a conversation with a “growth hacker” about this very question: His answer: Write handwritten letters – or more accurately, have your letters written – by a machine. From my own experience, I can say that these letters have left a lasting impression and you can’t tell the difference from a real handwritten letter. Especially for larger companies, where there are many more customers (B2C), the surprise effect is even greater because the customer does not expect such a personal gesture.
Silas Hundhausen, FinancialReports
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