In a world focused on digital communication, sending holiday cards to clients may seem like a waste of time. However, in recent years the greeting card industry has surged in popularity and it shows no signs of slowing down. Business owners can take advantage of this popularity boom by using it as an opportunity to increase customer loyalty.
While the benefits of sending handwritten cards are numerous, holiday greetings in particular are sure to make your clients feel valued. The gesture will show your clients that they are still a priority to you in the busiest of seasons.
If you aren’t sure where to start with client holiday greetings, this article will break down the process so you can be prepared for the upcoming holiday season.
Here’s your free guide to sending client holiday greeting cards.
There are many reasons to wish season‘s greetings to your clients this year. Not only does it make your clients feel valued, but it improves the sales and reputation of your business overall.
Here are some of the biggest reasons why you should send holiday messages to your clients:
No client wants to feel like they’re forgotten as soon as they pay for a product or service. Sending a holiday card is a great way to let them know you’re still thinking of them. The personal touch strengthens the client relationship and increases the likelihood they’ll continue their business with your company.
Sending holiday greetings keeps your business at the forefront of your client’s minds and it stirs up thoughts of all of the great work you have done for them already. It’s also a great way to remind your client that they’re in need of your services again. It’s even possible they’ll keep you in mind Black Friday and Cyber Monday!
Personalized holiday cards will often end up being displayed in your clients’ homes. This increases the likelihood that your client will see it and think to recommend your services to someone they know. Plus, a pleasing design could catch someone’s eye at a holiday party and make your business the topic of conversation.
While writing and mailing holiday messages is simple, it becomes more complicated when you’re sending handwritten cards to potentially hundreds of clients. In this case, you may consider hiring someone to send your holiday cards for you.
Companies like Handwrytten provide letter-writing services for businesses that need cards sent in large quantities. Handwrytten’s robotic handwriting machines write messages that are indistinguishable from actual handwriting.
All you need to do is compile the names and mailing addresses of your clients. Simply submit this list to Handwrytten for their use in fulfilling your bulk order. Your holiday cards can be designed and written completely online, and Handwrytten will take care of the printing, writing, and mailing – all so you don’t have to. Holiday campaigns have never been easier!
Now that you understand the benefits of sending holiday messages to clients and the process of doing so, you’ll need to decide what you would like your cards to say. While this may seem simple, it requires some thought in order to avoid making any offensive comments or assumptions.
In order to be inclusive of all cultures and lifestyles, it’s often a good idea to keep your sentiments brief and fairly general so they can apply to a larger client base. For businesses with a smaller group of clients, you may be able to be more specific and personal with your greetings to each client.
Generally, you’ll want to include a holiday greeting, a thank you, and a salutation in each of your holiday messages. You may also be able to include a reference to the service that you provide, perhaps in the form of a joke.
However, it’s best to avoid turning your holiday message into a sales pitch. While generating business is a reason for sending holiday cards to clients in the first place, clients may view a sales pitch as a distasteful use of a holiday greeting card.
While Christmas may be the most popular holiday to send personalized holiday cards to clients, it’s important to be inclusive of other holidays as well. Some of the best holidays to send messages to clients include:
Get creative when designing your holiday messages and clients will look forward to receiving your cards each holiday. Plus, the added effort demonstrates your dedication to your clients and keeps your business in their thoughts all year long.
To ensure your holiday greetings arrive in a timely manner, Handwrytten recommends you submit Christmas cards by November 26, 2021.
Although it may seem early, it’s best to mail winter holiday cards just after Thanksgiving. To ensure your holiday greetings arrive in a timely manner, Handwrytten recommends you submit Christmas cards by November 26, 2021.
If you send your cards any later than this, your recipients may not receive them in time to enjoy them throughout the season. It’s also fairly common for many people to take early vacations in December. The earlier they receive your card, the more time they’ll have to appreciate it.
If you miss this deadline, there’s no need to worry! Consider sending a ‘Happy New Year‘ card instead. If this is the route you choose to take for your business, orders must be submitted at Handwrytten by December 3, 2021.
Some holidays will require your cards to be sent even earlier than just after Thanksgiving in order to be received on time. For example, the date of Hanukkah changes yearly and often begins before December. To avoid sending your holiday messages too late, it’s best to be aware of these important dates to ensure your cards are mailed several weeks beforehand.
Sending corporate holiday cards to clients is well worth the investment. Not only will the gesture create a positive brand reputation, but it will also show clients that your company values their business all year long.
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