11 Strategies To Drive Customer Loyalty

How do you drive customer loyalty?

To help companies drive customer loyalty, we asked business leaders and consultants this question for their best tips to strengthen customer loyalty. From continually delivering results to personalizing customer experiences, there are several impactful ideas that may help you increase customer loyalty to grow your business

Here are eleven useful tips for driving customer loyalty: 

  • Provide Consistent User Experience
  • Build a Record of Results
  • Address Customer Fears
  • Provide Assurance Through Illustrations
  • Collaboration, Responsibility and Innovation
  • Make It Social and Competitive
  • Prioritize Good Customer Service
  • Gather Social Proof
  • Engage with Your Audience
  • Personalize Customer Experiences
  • Develop and Maintain Empathy

Provide Consistent User Experience

At Lightkey, our text prediction software uses AI to learn a user’s typing patterns for consistent service quality. The more you use it, the more accurate the text prediction becomes and the more predicted words are offered. With Lightkey Professional and Lightkey for Business, users are able to add their company’s content domain so that our software offers industry-specific terminology as well. For us, consistency and built-in personalization with use, is the real driving force behind customer loyalty.

Guy Katabi, Lightkey

Build a Record of Results

Customer loyalty is driven by results. As an SEO agency, we at Markitors focus on providing value to our clients by maximizing their digital footprint with Digital PR strategies. By using our partner network and Terkel community, we provide insights via our partner platforms to increase authority and brand recognition for our clients online.   

Rronniba Pemberton, Markitors

Address Customer Fears

Fear of dentures is one of the most common issues that our customers face when they walk into one of our four denture clinics. People want to improve their smile but are fearful of an unfamiliar process. The first step for our customers is to schedule a free consultation to see if our denture center is the best fit before they commit. 

In the consultation and thereafter, it is important to have compassionate and caring professionals that help put a customer at ease by answering questions and guiding them through the process. Through understanding and compassion, fear turns into trust and customers are able to take the next step to improve their smile. 

Henry Babichenko, Eurodenture 

Provide Assurance Through Illustrations

When walking first-time clients through the lash extension and lash lift process, it is important to understand that they will be a little scared. Within the eyelash business, we are indeed working on clients’ eyes, which can cause some anxiety. But we reassure them that there is nothing to worry about through the great step-by-step illustrations our graphic designer creates. It allows them to get a better idea of what is going on when their eyes are closed and trust that we know our stuff!

Vanessa Molica, The Lash Professional

Collaboration, Responsibility and Innovation

The three basic principles we follow faithfully in our business are collaboration, responsibility and innovation. As an automation software vendor, we provide businesses with disrupting technologies enabling them to work faster and smarter. Ηowever, equally important to us is to collaborate with our clients and partners because we believe it is the best way to deliver successful automation projects. In this way we stay responsible for our clients and we ensure their loyalty. 

Spiros Skolarikis, Comidor

Make It Social and Competitive

Humans are social. It is in our nature. Evolution demanded we work as teams. At the same time, humans are competitive. Evolution only allowed the strong to survive, so you had to compete to be strong. Businesses can use these two “evolutionary truths” of humans to create additive products. 

Peloton has recently done this. By making cycling at home a social event with a leaderboard, Peloton has gone from an iPad taped to a stationary bike to a company worth more than $25 billion. No matter what you are selling or doing, make it social and competitive. Your customers will be naturally addicted to the experience and become more loyal over time.

Layton Cox, Media and Entertainment Consultant

Prioritize Good Customer Service

Provide excellent customer service always, and customer loyalty will follow. A top tip in customer loyalty is providing your customers with top-notch service always. Something simple like adding chatbots to your website offers customers a 24/7 way of making requests and asking questions. These can be picked up by using an integrated system to a feedback platform where specific departments can be assigned to deal with the feedback. This will build loyalty and can even turn unhappy customers into loyal customers.

Tri Nguyen, Network Capital

Gather Social Proof 

These days everyone wants to see proof that you offer the service or product you claim and that it’s up to the standards you claim it is. A great way of doing this is through social proof. Ask your already loyal customers to write a review on Yelp or post about their experience with your company on social media. Reviews and testimonials go a long way in providing credibility and creating customer loyalty.

Alex Czarnecki, Cottage

Engage with Your Audience 

Customer loyalty is a crucial aspect of every business. One strategy that we employ to drive customer loyalty is listening to our customer base. Every company should make an effort to collect feedback from customers and listen to it. Engaging with customers tends to ignite customer loyalty because when customers know they are being heard, they continue to support your brand. So if you really want to spark customer loyalty, make sure you are always listening to the people who help drive your success.

Maegan Griffin, Skin Pharm

Personalize Customer Experiences 

There are several ways for a business to drive customer loyalty. One strategy we use is personalization. If you offer customers a personalized experience, you will build emotional connections and allow them to feel special, which will make them more likely to become loyal customers. Many customers crave meaningful relationships with the brands they support. Therefore, personalization will improve the customer experience and make it seamless for them throughout the entire customer journey and enable them to become loyal, lifelong consumers.

Patrick Crane, Love Sew

Develop and Maintain Empathy 

Empathy is the strongest tool in any toolbox. Relating to and understanding your customers and employees is a tried & true method that is human-focused — hearing their needs, understanding their functions and processes, supporting those needs and functions for their and your goals, especially where they align. 

Document and communicate openly about what you’ve heard, how you will support them, then following through. When they feel heard and supported by the team and company, they are happy to stick around. Both will ride out any frictions with you or your services and will celebrate your growth, often publicly. This attracts new customers and cements an ecosystem of customers for you, going beyond customer loyalty.

Lindsey MacNeil, Executive Design Strategist Coach

Terkel creates community-driven content featuring expert insights. Sign up at terkel.io to answer questions and get published. 

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