Did you know that close to 93% of customers utilize discount codes and coupons? This means that most shoppers are looking for a deal. I’m sure you’re familiar with the expression, “give the people what they want!” Nowhere is this more pertinent than in business.
Providing special offers is a great idea for several reasons: first, special offers can help enhance the reputation of your business, as well as strengthen your relationship with current customers. Second, they can grow sales and free up valuable real estate within your store. And last but certainly not least, they have the potential to attract new clients!
So in this article, we’ll be going over 10 special offers to attract new clients!
In order to bring in new customers and retain old ones, you have to differentiate yourself from your competition. And a good place to start is with sales promotions. Everybody likes discounts, so by providing your patrons with them, you will set yourself up to win in the game of business.
And to help you get your gears turning, here are…
There are plenty of ways to bolster your sales, increase revenue, and bring in new customers! And in this first section, we’ll be exploring various ways on how to do that!
Free samples are a great way to draw people into your business. They provide patrons with the opportunity to “try before you buy.”
This method allows them to become familiar with certain products they might have never become acquainted with, had you not provided it for free. As a result, they may end up purchasing the product in larger quantities later on down the road.
A tactic such as this can be quite effective for either a new or existing customer.
One of the most widely used and most popular advertising methods; the buy one, get one free promotion is a standard marketing tactic. And for good reason — it works.
Presenting a popular product at a lower cost and for only a small amount of time generates urgency in the consumer, and this has the added effect of increasing sales.
Additionally, this is also an effective customer retention strategy.
If you have a regular buy one, get one free promotion, then a lot of patrons will remain loyal to take advantage of those deals.
Spending money becomes a little easier to do when you get some cash back, wouldn’t you agree? You’re essentially pocketing a portion of the overall cost of a particular product.
This is a great way to strengthen the customer experience as well as attract some new clients in the process.
Furthermore, this is the kind of give-take dynamic that typically results in businesses gaining more customer loyalty, too.
Lifestyle promo codes or lifestyle discounts are coupons/deals that are relative to people in a certain occupation, demographic, or age group. They are typically used for professions or titles such as:
Part of the appeal of this type of discount is its flexibility — it can be used all year round.
And on top of that, there is a personal touch that’s implemented within the promotion as well. This is due to the fact that you’re speaking to a portion of the customer‘s identity.
Everyone knows discounts are great for attracting new clients to your business. However, flash sales are amazing for captivating and hooking them due to their effectiveness in creating a sense of urgency. This can be particularly useful if you are running an online business!
You can implement this tactic in one of two ways: first, you could execute a flash sale quarterly, or maybe even once or twice a year.
And two, you can set one up on a monthly schedule. This may be the ideal strategy because customers will be expecting it, which means they’ll be ready — with cash in hand — to take advantage of the sales opportunity.
Whatever option you decide, you’ll also want to make sure that you use the power of other mediums to get the message out. Social media, direct mail marketing, etc, are great ways to promote these kinds of events.
As often as you can, you want to aim to keep your current customers happy. Repeat business is always better simply because it’s easier to get a present-patron to buy again than it is to get a new prospect to buy for the first time.
It’s the repeat customers and the loyal patrons that spend the most money. Additionally, these are also the people who spread the word about your business to all their friends and family.
So you’ll want to ensure that you’re taking good care of these people and doing all that you can to keep them happy and satisfied.
And one way to do that is with…
With technology now prevalent in everybody’s lives, you can supply coupons and vouchers through your website, social media handles, email, etc. You can even utilize print materials like catalogs and brochures.
This is a very effective method to show your appreciation to your current customers. And when they sense that you genuinely value them, it will make them want to continue shopping at your place of business.
You can consider this to be an important aspect of customer relationship management.
Offering free shipping and returns is an incredible incentive that can remove one of the final hurdles preventing shoppers from going through with their orders. Last minute resistance or hesitation is prevalent among many online shoppers.
Even if a customer has shopped with you before, that hesitation is still a real force that must be assuaged. Free shipping and returns are one the ways to alleviate that resistance.
If the customer doesn’t have to worry about that additional charge, oftentimes, that in and of itself is enough to encourage the purchase!
Offering loyalty programs — and other types of rewards — are a fantastic way to stimulate patrons and strengthen customer loyalty. Here are a few ideas that you may want to consider.
To attract some new clients, try doubling or possibly tripling loyalty points. This strategy works best when it’s only for a limited time, this is what creates the motivation to make a purchase.
Additionally, you could also supply patrons with a lump sum of points for taking the initiative to sign up for the program. This could impel consumers to purchase more than they would have otherwise.
Furthermore, you could offer punch cards as well. These are another great alternative for retaining (or further building) customer loyalty.
People tend to have more trust for brands that they’re familiar with. It’s called the like/know/trust factor. If they know and like you, the chances are much higher that they’ll also buy from you.
Here are a few ideas to help you bolster your brand awareness:
You can take advantage of the power of social media to get customers more interested in your brand. Use Facebook, Instagram, Snapchat, or any other platform where your target market is hanging out.
For instance, let’s say your core audience is on Instagram the most. Post a picture and ask them to tag a specific amount of their friends within the comments section. And then pick a winner and deliver a special prize directly to them. It could be a gift card, a t-shirt, or additional discounts on popular items at your business.
Whether you’re attracting new clients to your veterinary practice or your life coaching business, this form of advertisement is great. It could also double as a direct mail campaign, and be a fantastic way to generate interest and curiosity.
When it comes to either attracting new clients or maintaining the loyalty of old ones, the idea is to always lead with value. The more value you add, the more people will appreciate (and talk about) your business.
A good way to enhance brand awareness is to bundle up a basket of some of your most valuable products — and give them away to customers, free of charge.
Now, obviously, limit how much product you’re putting into these bundles (you still gotta keep the lights on).
But giving something of true value away without expecting anything in return is the quint essential way to gain someone’s loyalty.
This strategy will make patrons feel valued and cherished. And as emotional beings, people will always return to places that made them feel special. That’s certainly something to think about!
Due to the rise of internet marketing, direct mail seems to be going the way of the dodo. At least that’s what it looks like to some people.
However, the truth is direct mail is a great way to boost brand awareness if done correctly.
Here are a few ways to improve your direct mail campaigns:
If you’re still struggling with what to write when addressing new clients, don’t stress. We’ve got you covered, here is an example that you can reference when writing notes for new customers.
Hey [insert name],
Thank you for your purchase of [insert product], we appreciate you choosing us and we look forward to seeing you again soon!
[sign your name]
Simple, short, and friendly. That’s all you need, try not to overcomplicate things when it comes to this. The simpler, the better.
When any business attempts to attract new clients, a learning curve is to be expected. But did you know one of the best ways to bring in new customers and retain old ones is with your handwritten outreach?
It’s true, customers appreciate the simple things such as a thank you card. But you can’t possibly write a card to every patron. That’s where Handwrytten comes in!
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