Businesses are constantly told to focus on marketing as a method to attract new clients. However, it’s equally important–if not more so–to hang on to your existing clients. In fact, increasing your client retention by 5% can boost your profits by up to 75%. That’s some serious growth!
In addition to traditional marketing methods, you should also adopt what’s called relationship marketing. Sending client cards on special occasions is a great relationship marketing example.
If you’re wondering when to send clients cards and letters to strengthen your relationship, you’ve come to the right place. Read on to find out what kinds of cards you can send your clients throughout the year.
In the digital age, you’re probably used to thinking about when to send emails clients will appreciate. However, a recent study discovered that direct, physical mail can generate five times more engagement than an email.
That’s why we turned our attention to perfecting our handwritten cards for businesses. We offer fully customizable options so that you can choose your message, your card design, and even the handwriting we use in the card.
When you send handwritten cards to your clients, you:
Plus, as we mentioned earlier, most businesses are hyper-focused on not only their traditional marketing tactics, but their online marketing tactics. When you send a handwritten card to your clients, you stand out from your competitors. That special touch can make the difference between returning to you for future business or giving another company a chance.
A direct, physical mail can generate five times more engagement than an email.
Alright, so you know the how and the why. Now, let’s talk about the when. We have some great examples of when to send a card to your clients that will get your inspirational juices flowing!
Have you recently established a relationship with a first-time client? These early stages are crucial and can make or break your chances of turning a first-time client into a repeat client.
Sending a new client welcome card is a great way to establish a positive relationship early on. Thank them for their business, express your excitement and gratitude, and reiterate that if they stick with you, they’ll get dedicated service.
Holidays are a time of giving and receiving and cards are a great gesture. They’re not too flashy or overstated, they’re easy to display for the holiday season, and they express volumes of care and dedication.
When deciding which holidays to honor with handwritten cards, think about the holidays that mean the most in your community. Major holidays your clients may celebrate include:
Other holidays that are fun to acknowledge include Halloween, Valentine’s Day, and St. Patrick’s Day.
Keep client and customer holiday cards simple. These cards don’t need to address your business relationship, directly. Instead, you can include a simple holiday greeting along with something like, “From our family to yours.”
When you build things like a client or email list, you tend to ask for a few key demographic details. Chances are, you have a record of your clients’ birthdays!
Everyone loves to feel special on their birthday. Plus, there’s no better way to show that you’re thinking about your clients as individuals than acknowledging something that is unique to them. Sending a birthday card is a great way to grab your clients’ attention and show them that you customize your client care.
Here is another opportunity to show that you’re really paying attention to the lives of your clients! Congratulatory and sympathy cards are great, especially if your services or products can come in handy at this time.
What are some good examples of congratulatory cards? Appropriate congratulatory messages include:
Any major milestone is worth congratulating. If you’re a family-oriented company, you can even send cards out for high school or college graduations.
Sympathy cards are most often sent after a personal loss. Keep these messages short, sincere, and respectful.
What other occasions warrant sending a card to your clients?
Thank you cards are always a good idea. For example, if a client used your services for a major project or event, a thank you card is a good way to add that final satisfactory touch. If a client brought you new clients by giving strong recommendations, this is also a good time to send your thanks.
You can also send a “we miss your business” letter or card if you haven’t heard from a client in a while. You don’t want to go overboard with these but they can come in handy from time to time. We recommend sending them once if you haven’t heard from a client in six months or more.
Bringing in new clients is always an important part of growing your business. However, fostering positive relationships with your existing clients is one of the best and most cost-effective ways to boost profits. Sending a handwritten card to say thank you or mark a special occasion is a great way to increase your client retention rates.
How can you get all of these handwritten notes sent to your clients? That’s where Handwrytten comes in! We allow you to send notes in bulk, custom, and even online!
Handwrytten takes your holiday messages and ideas and turns them into neat, impactful cards for your clients. To get started, set up your own account for free!
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