11 Mortgage Marketing Ideas to Stand out from the Pack

Customer service and advertising techniques are easily the most valuable time investments you can make to promote your mortgage business. Raising awareness of your company using unique mortgage marketing is an excellent way to attract new clients and increase the retention rates of current clients. Consider the following mortgage marketing ideas and mortgage advertising ideas, like sending out handwritten notes, to better connect with your clients, grow your business, and make your brand well-known.

Mortgage Marketing Ideas that Stand Out

Well-developed marketing strategies are a key way to gain or retain clients. They raise awareness for your company’s services and draw individuals to your business. Let’s take a look at some beneficial mortgage marketing ideas that you can start using today.

Send Handwritten Mailers

Sending handwritten mailers is an excellent mortgage marketing idea for connecting with your clientele on a personal level. They add a personal touch that reminds clients you care. However, handwriting mailers can be an extremely time-consuming task. Luckily, with a company like Handwrytten, you can automate the process every step of the way from creation to mailing.

With a company like Handwrytten, you can automate the process every step of the way from creation to mailing.

Offer Appreciation Gifts

It’s the thought that counts, right? Appreciation gifts don’t have to be expensive or extravagant. During consultations, make notes of any personal interests the client mentions and incorporate them into a small thank you gift. It could be something as small as a few packets of seeds for the local gardener.

Go a step further and make the gift presentable by tying a ribbon around it. Try attaching a small handwritten note with a message like, “Thank you for your time. I look forward to working with you.”

Update Your Website

Most people use a mobile device to access information these days. Make sure your website is mobile-friendly, easy to navigate, fast, and efficient so clients can access your content with ease. Take the time to invest in SEO best practices, such as finding keywords and long-tail keyword phrases that are commonly used in your field.

Utilize Social Media

Along with your clean, search engine optimized website, be sure to market your brand on social media platforms. This includes Facebook, Instagram, and LinkedIn. Research each platform’s demographic and package your brand into an enticing presentation to raise your brand’s awareness.

Schedule Regular Check-Ins

Well-timed follow-up calls and messages with current or potential clients is another great mortgage marketing idea. It reminds clients that you pay attention and care about more than just their business. It can be something simple like a check-in text message to make sure they’re doing well and ask if your business can be of assistance.

Blog Your Brand

Many mortgage brokers may say that writing is not their strongest skill. However, writing a few 500-word articles is easier than you think once you have all the right high-intent SEO keywords.

The list of keyword phrases will practically outline each article for you, and all you have to do is fill in the gaps with your wealth of knowledge. Make sure you have someone copy edit each one to increase authority and check for best optimization practices. Be sure to include internal links to your services pages and a call to action at the beginning and end of each article.

Build Your Resources

As a mortgage broker, you likely have several years of experience working with a variety of homebuyers with very specific needs. Collect links to helpful articles, locate or create checklists, and prepare short case studies — names removed — of past clients and their unique situations to showcase your services and capabilities to potential new clients.

Go Live with Your Team

Live videos have gained increasing popularity lately as a mortgage marketing idea, especially during the 2020 pandemic. Going live on social media platforms opens up the opportunity to answer your potential clients’ unique questions in real-time and share some insight into the mortgage industry.

Drive Through Town

Nothing is better than passive advertising. Post bright fliers at local businesses when you are running personal errands or get a customized overlay for your back window or each of the doors of your vehicle. Have your cell phone ringer turned up because you never know if the person sitting behind you in 5 o’clock traffic may need your services.

Host Unique Events

Virtual or in-person events featuring a panel discussion of mortgage lenders in town are a great way to create a much more personal and interactive experience for current and potential clients. Events such as these will help your clients see the real people behind the processes and connect more with your business.

Create Personable Videos

One of the best ways to truly capture your brand is through videos. Unlike going live on social media platforms, making these videos allows you to outline important information and rehearse beforehand. Keep the videos brief — two to three minutes — and post them to Youtube. Don’t forget to embed them in your blog articles for additional views!

The Value of Unique Mortgage Marketing

Get your knowledge, brand, and voice out there to retain current clients and attract new clients. Investing a bit of time in these mortgage marketing ideas is bound to bring your business huge returns. Start with the simple use of a handwritten note and work your way through the endless list of marketing strategies that will help your business grow.

You can get started today bulking up your mortgage advertising and marketing strategies by signing up with Handwrytten to create automated, thoughtfully crafted handwritten letters to mail to your clients.

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