Sending Thanksgiving cards for business is a great way to show your customers that you appreciate their business and are thinking of them during the holiday season. When you show your customers and clients that you care, you not only increase the likelihood that they will remain loyal to your business, but you also help stay at the top of their minds and increase the likelihood of referral business from them.
Many businesses wait and send cards after Thanksgiving, in the weeks leading up to Christmas. However, Thanksgiving marks the beginning of the busy season for many companies. By placing your brand in front of your clients and customers you can express your gratitude in an authentic way while reminding them that you’re there and available if they need something you offer. Think of it as the opportunity to potentially sell products with gratitude. Your customers and clients will appreciate the gesture and you will also be top of mind if they need you when they’re ready to make a purchase or buy your services.
Selling isn’t the only reason to send Thanksgiving cards, though, another is to stand out from other businesses. While most businesses have gotten on board with sending holiday cards, far fewer businesses send Thanksgiving cards. It allows you to combine the element of surprise along with emphasizing the human aspect of your brand by expressing what the customer’s business means to you.
While you can get away with sending holiday cards after Christmas, or even after the new year begins, business Thanksgiving cards don’t carry much of an impact. If you’re going to send them, make sure you get them in the mail between seven and 10 days before the holiday.
There are some basic tips to keep in mind if you decide to send Thanksgiving cards for business:
Whatever you choose to write in the Thanksgiving card, be sure to keep it simple. Always include a thank you or some expression of gratitude to let them know how much you appreciate their business; remember, this isn’t a funny Christmas card. To have the greatest impact, keep it personal and create a unique, handwritten message for everyone you’re sending a Thanksgiving card to. You could even select this approach for a handful of your top clients or customers.
Another option, and one that will save you time, is to compose a meaningful, but more generic message that could apply to everyone on your list. You can even use Handwrytten to create the appearance that your business Thanksgiving cards are handwritten, as we use custom-designed handwriting robots that hold actual pens to write out notes in the handwriting style of your choice.
While you want a Thanksgiving card to keep your company top of mind during the holiday season, you don’t want to actually use it as a way to sell. Resist the temptation to include a coupon or anything that encourages them to buy. Simply putting your brand in front of them and telling them how much you appreciate their business and support will have the desired effect. Don’t confuse the messaging by trying to sell something in the card.
It’s important when sending any type of business correspondence, to keep the tone of the content relatively formal. Even if you have an informal relationship with the recipient and plan to write a personal greeting by hand, you should keep the tone professional at all times.
Finding great Thanksgiving cards for business is the easy part. The challenging part can be knowing what you should write in them. That’s why we put together some sample messages to help you sincerely express your appreciation at Thanksgiving.
Use one of these messages, create a version in your own words, or craft a new message entirely to send in a business Thanksgiving card to kick off the holiday season. Your customers will appreciate the sincerity of the gesture and you will help your brand stay top-of-mind during the busiest shopping season of the year.
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