In 2022, make it your goal to use something as simple as your address book to grow your business. Digital communication may be very popular these days, but consider standing out from the competition with a handwritten direct mail campaign.
A well-done direct mail campaign can help you retain customers and find new customers. There are several great ways to use your address book to help your business.
Keep reading for how to utilize your address book in 2022.
When you initially engage with your customers, you should ask them for contact information like their address and email address. It also possible this information will present itself if you provide goods and services. However, you can also gather a bit of less generic information. For example, you can get an idea of their preferences related to the product you sell.
Take this information and use it to connect with your customers on a more personal level. Make the personalized handwritten materials fun by going beyond their contact information and including information on what they bought or expressed interest in during your last meeting. You can even use information like favorite color and stylistic preferences.
Business thank you cards are one of the most useful ways you can use your address book in 2022. Write a thank you cardto your clients after purchase or as just a general thank you to remind them that you exist. These cards may seem simple, but they allow you to stay engaged with your customers in a way that is not directly asking for more purchases. You can use these cards to encourage customer referrals and build brand loyalty.
Use your address book to send out birthday cards to your customers. This option will help you improve your customer engagement which is essential to the growth of your business. Depending on your business, you may be able to include a coupon or something else to directly bring your customer back into your business. However, it is still beneficial to simply send out a business card without any additional material.
Many of these ideas indirectly use contact with clients to build brand loyalty. This option directly engages the customer by advertising something specific to attract your customer back. By making this option personal, you can still make your customer feel special.
As part of your mailing, you can include a business card. The power of the business card should not be underestimated in this digital world. A business card allows you to provide an easy and small way to keep track of your information. You can also use a business card to reinforce your brand identity to your customers with a great design. Add your business cards along with a thank you card or something similar.
A great way to encourage future brand loyalty is to reward past brand loyalty. Write a card that commemorates how long they have been your customer and look forward to the future. This card is a case where you may want to include a coupon or gift card to encourage further engagement with your company.
If your company is celebrating a new product release or a major milestone, let your customers know with a great personalized note. This type of note will help you stand out from all of the digital ads that your customers see during the day. This strategy can help encourage buzz surrounding your product or milestone.
The key to a great direct mail campaign is improving the customer experience through the personalization of a handwritten note. Preprinted mail is very likely to be ignored, but personalized direct mail is more likely to be opened and read. Handwritten cards connect with people and make them feel like their particular needs are properly acknowledged.
Start with a fun greeting. Use the first name of the person you are writing to or address them in a unique way that is true to your brand.
Your content should focus on showing appreciation or discussing fun rather than making sales. This level of care shows that you care, and the recipients will likely become more interested in your company anyway. Save the hard sells for other formats.
Use rewards to encourage referrals. This method is a great way to grow your customer base in a way that uses the customers you already have as a starting point. Do not underestimate the power of word-of-mouth.
Make your direct mail campaign smoother by integrating it with your marketing tools. This trick allows you to use the data you have in your Salesforce system to help you send notes. With Handwrytten your note automation can be quite easily integrated into your workflow using APIs.
Timing is vital when it comes to creating a successful direct mail campaign. Try to send out mail at strategic times so that it is more likely to be useful to your customer. You may choose to send out a holiday card. However, if you are not sending a holiday card, you should avoid sending your mail during high-traffic times such as during the holidays.
With Handwrytten, you can provide personalized, handwritten materials to the people in your address book. Thanks to our Founder David Wachs, who has presented for the Direct Marketing Association, our system utilizes robotic handwriting machines with real pens to create whatever message you want to send. As a result, you have amazing, personal communications for any situation.
Thanks to our partners, you can easily send out virtual or paper materials as often as you need. We offer many personalized subscriptions that allow you to scale our services to your needs. You can even include a gift card to encourage positive associations with your company.
Our app makes it easy for you to design a card that perfectly encompasses your goal and your brand. We offer automated features that help you fully personalize the whole experience. Join us to see just how amazing these services can be for your business.
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