You’ve created an exceptional landscaping business, but now you’re wondering how to get new landscaping customers so you can continue to thrive. Fortunately, there are plenty of marketing strategies that can help your business stand out against competitors.
With so many marketing methods, it can be challenging knowing where to start. Check out a few of the unique landscape marketing ideas below to decide which ones might work best for you.
The first step in gaining and retaining customers is to connect with them on a personal level. There’s no better way to achieve that connection than with handwritten letters sent in the mail. With handwritten direct mail automation that create letters in bulk, you can send each of your customers a custom letter. Address their lawn care needs and explain why they should choose or stay with your business for their landscaping. As technology dominates the world, a handwritten letter is a simple, but considerate landscaping marketing idea many competitors may overlook.
Your lawn care flyers should stand out amongst competitors, but how do you make a memorable flyer? Your logo is the best place to start. Carefully design a logo that reflects your company brand and quickly catches a customer’s eye. Hiring a graphic designer to create a company logo can ensure close attention to detail and high-quality work. Then, include your logo on any landscape advertising, such as your handwritten letters, flyers, social media platforms, and your custom website.
Landscaping commonly occurs during the warmer months of the year, but that doesn’t mean your marketing campaign should wait until then. Preseason campaigning can keep your business in the back of customers’ minds as the warmer weather sets in. Start planning out your landscaping marketing ideas in advance and implement your strategies before the landscaping season hits.
Social media is here to stay, so you might as well use it to your advantage! Create accounts across a variety of social media platforms to ensure that you reach your target audience. Facebook and Instagram are great places to start. Showcase your work through landscape advertising posts on your feed, engage with current customers, and go live to share what your company is able to accomplish. Social media is also a helpful communication tool to keep in touch with customers through an online presence or answer any questions potential customers may have.
Video marketing is constantly growing in popularity. Through a video, you are able to show your previous work, discuss your services, and explain why potential customers should choose your services. In addition, you can share your backstory and values, building an immediate connection with the customer.
These days, many potential customers are searching for landscaping businesses online. That’s why investing time into creating a website based on Search Engine Optimization (SEO) best practices is a worthwhile landscape marketing idea. Curating a website that matches search intent and answers valuable questions is bound to draw in new customers. A website is also a great place to show off previous work through a portfolio page. Let your work speak for itself on your website and watch your landscaping business grow.
In addition to building a phenomenal website, you may want to consider the landscape marketing idea of creating a Google My Business (GMB) page. For landscaping businesses with a local location, this can increase visibility and lead to new landscaping customers. You’ll have the opportunity to include your location, phone number, hours of operation, and even a link to schedule an appointment. Customers can easily find all of your information in one convenient place.
If you’ve already established a loyal customer base, you may want to consider asking for their assistance with this landscape marketing idea. These customers have continued to use your landscaping business services for a reason, so why not ask them to leave you a glowing review? When potential customers search for landscaping companies, these positive reviews may just convince them to give you a call.
Give customers a firsthand glimpse into what your business is capable of by attending local landscaping events. You’ll have the opportunity to show some of your skills and market your business to attendees. Hand out colorful flyers, create personalized business cards, or invest in bulk handwritten notes to give to interested potential customers. Your event stand can incorporate landscaping examples and offer the chance to meet your expert team.
Sending handwritten mail to your customers is an excellent landscape marketing idea to set yourself apart from competitors and create memorable branding!
With Handwrytten, you can design a customized handwritten note for each customer. Our advanced features allow you to automate the process, simplifying the mailing process. Choose from various handwriting styles or send over your own handwriting to add an extra personal touch.
Contact us today to level up your landscaping advertising and start sending personalized notes!
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