What’s the best way to tell a customer “thank you for your order”? Is it to design an elaborate thank you page that follows the e-commerce process? To say “thank you” in the order confirmation email or to send a special email message later on, perhaps with an exclusive offer? Or is the best way to say simply to provide an incredible product or service, and to delight your customers practically?
While they are all good ideas, there’s one way to say “thank you” that stands out from all the rest: sending a handwritten note to your customer to personally and authentically thank them for their business.
Every old and new customer wants to feel appreciated by the businesses they support, and nothing gets that point across as well as a handwritten letter. It shows that someone took the time to show sincere gratitude for a customer and write them a note by hand. Best of all, it not only strengthens customer retention, but encourages them to tell their friends about your amazing service.
What’s the best way to write a proper thank you note? Keep reading to find out how to write the perfect “thank you for your order” note.
Even though we’ve been calling it a “thank you for your order” letter, you shouldn’t actually tell your customer “thank youfor your purchase”. Why not?
It sounds too impersonal, too corporate, and not sincere enough for a customer appreciation letter. To create successful customer loyalty and encourage a repeat customer, your note needs to feel genuine and authentic. “Thanks for your order” or “thank you for your business” sounds too much like something from a business‘s bookkeeping department.
You don’t want to treat your customers like income. You want to treat them like real people, with real lives and interests, who took the time to buy something from your business. They aren’t numbers or statistics, and they don’t appreciate feeling treated like they are. They want to feel like you recognize their individuality and uniqueness.
Obviously, you don’t want to seem too familiar, either. There’s a perfect balance between indifference and obsession, and that’s exactly where you want your business communications to come from. It should be a place of polite regard for your fellow person to express your sincere appreciation.
If this is sounding too philosophical, don’t worry. We’ll move onto the practical tips next. However, it’s important to start recognizing your audience’s humanity, individuality, and worth. Only then will you be able to naturally approach a valued customer with the respect and kindness they deserve.
To create successful customer loyalty and encourage a repeat customer, your note needs to feel genuine and authentic.
Different brands adopt a different tone in their marketing and communications. Just because you’re writing a quick note doesn’t mean you can’t insert a little formality into your tone; as long as it’s consistent with your brand.
If your business focuses on prestige and precision, you can reflect this in the words and punctuation you choose to use. You’ll probably avoid exclamation marks, abstain from using slang, and watch your spelling and grammar carefully. You can still sound personable and friendly in this way. You’re just staying mindful of the fact that you’re professional business.
On the other hand, if your business focuses on fun and has lots of bright colors in its branding, you’ll want to take a lighter approach. You might use some polite slang or even draw in a smiley face. Exclamation marks aren’t off-limits for personal messages from businesses that cultivate a lighthearted image.
There are other ways that brand can inform tone, but these two are the most obvious. Next, let’s look at how this plays out in some examples.
Sometimes the surest way to succeed in something is to follow a tested and proven template. You don’t want your thankyou card to sound rigid or formulaic, but there’s still benefit to be gained from following sound “thank you for your order” examples.
Keep reading to try out our own “thank you for your order” template.
The benefits of a “thank you for your order” note will only happen if the note feels personal and unique. However, you can get inspiration for writing your own thank-you notes by combining the following sections:
Thank-you notes are short and simple. Likewise, the opening can be as simple as writing the customer‘s name:
Use the client ‘s first name at the very beginning of your note to get off to a strong personal start.
You’re not writing a full letter, just a thank-you. So this is where you get to the point:
There’s some room for personalization in this section, but keep your card wording brief. No more than two or three sentences is ideal to thank them for their recent purchase.
Consider this an optional step, but it can go a long way towards making the note feel personal and significant. Add a personal touch by saying something unique about yourself or the customer‘s order:
The most important thing is to be honest in this section. Most customers can tell if you’re making something up to seem personable. If there’s nothing about the client or their order that you can personally relate to, that’s okay.
4. The Closing
Lastly, remember to sign off with your first name, possibly followed by the name of your business. That’s what elevates the message from business correspondence to a personal, handwritten note.
Here are a few practical examples of what the above template might look like in action.
This is Amber from Kitchen Supply Store. I just wanted to thank you for giving our beeswax wraps a try. They’re one of my favorite products we carry, and I’d love to hear your feedback once you start using them!
Thank you so much for buying our beeswax wraps. You could have purchased from any of our competitors, so it means a lot that you chose us! If you have the time, I’d love to hear your feedback from your experience.
All the best,
We really appreciate that you decided to try our beeswax wraps. Speaking personally, they’ve always been one of my favorite items we carry here. I hope you’ll leave your feedback after you’ve had the chance to use them.
Hope you visit us again,
As you can see, you have a lot of “wiggle room” between sounding too familiar and too formal. Some of these examples are lighthearted and down-to-earth, while others are a little more restrained. However, they’re all warm and genuine to express customer gratitude, and your audience will pick up on that.
By now, you should understand what it takes to make a great “thank you for your order” letter. From avoiding corporate-sounding words and to letting your brand dictate your tone, to relying on a template for success; these strategies can ensure your customers never go feeling unappreciated.
However, even the most well-meaning business owner can’t keep sending personalized notes to hundreds of individual customers. How can you make sure every customer gets recognized without exhausting yourself?
That’s where Handwrytten comes in. Sign up for Handwrytten today so you can begin sending personal, physical thank-you notes to all of your customers with ease.
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