In today’s digital world, businesses of all types, including automotive dealerships, use a myriad of tools to attract audiences online. Despite the rise in digital marketing, direct mail marketing provides an impressive return on investment for prospecting and keeping customers. Learn about the efficacy and types of automotive direct mail to see how it can improve your business.
Through direct mail, customers receive personalized, targeted advertisements at their home or business from local, national, or international businesses. Automotive direct mail’s goal is often to entice interested customers to visit the dealership’s showroom.
Companies interested in using automotive direct mail have many options to create and implement an effective plan. Some car dealerships send their own direct mail from their showroom, using lead lists they’ve developed personally. Others send their own mail, but use customer lists with prospective buyers who match their target demographic that they buy or rent from distributors. Some choose to outsource the entire operation to a third-party company with the knowledge and information to oversee a productive automotive mail marketing campaign.
Car dealerships use a variety of marketing strategies paired with a direct mail campaign to increase their customer base and overall sales. Consider a few of these ideas for your next direct mail operation:
The Data & Marketing Association performs an annual survey to evaluate the efficacy of direct mail marketing. The 2018 DMA Response Rate Report indicates that direct mail is an incredibly effective form of marketing. Consider these statistics:
Clearly, direct mail, particularly when targeted and personalized, can yield impressive results in the form of new customers and return purchases from past customers.
Automotive companies can profit tremendously from a well-executed direct mail campaign. Consider a few of the many benefits:
Automotive mail is super versatile. You can combine different types of direct mail with a variety of marketing strategies. This will land new customers and increase return purchases from existing customers. Common types of direct mail include:
Automotive direct mail marketing is an excellent tool for gaining new customers and retaining current customers. Use personalization and targeting to get the best return on your investment.
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