Do you have your heart set on a specific home? Do you think that the owner may be putting it on the market soon? Are you desperate to buy this home for you and your family? If so, you need to learn how to write a letter to a potential home seller. The right letter can turn a sale around in your favor and help you get the home of your dreams.
A great home seller letter has six components, and you need to make sure that you hit every single one of them. To learn how to write a letter to a potential home seller, keep reading. If you’re a REALTOR, please check out our handwriting service solution for real estate agents.
Writing a personal letter to a homeowner is one of the best ways to stand out from other potential buyers. Whether you’re in the middle of a bidding war or think that someone else may have a better offer, a home buyer‘s letter may help you get the home that you want.
Even if you don’t have much to offer, you may be able to compete against other buyers with a convincing letter.
By including these six letter components, you’ll be able to entice a home seller into considering your offering.
If you know anything about the home seller, you may be able to build on a common connection. If you don’t know anything about the home seller, you may need to do some sweet talking or use the home as the common connection.
The goal of building a connection is to help the seller connect with you and your family. An emotional connection between you two could be the deciding factor in who to sell the home to.
It may be helpful to look at the detail of the home while you’re touring. You may be able to notice subtle details that draw you close to the home seller. For example, you may notice that you love the same sports team or your both love gardening. You may both have kids or share an alma mater.
Whatever the common interests are, capitalize on them. Mention them at the beginning of the letter and note that these similarities are part of the reason that you’re drawn to the home.
When you’re writing the letter, you should try to keep it short. You may be tempted to go off on a long explanation as to why you need this house. But, this could only turn the seller off.
No one wants to sift through five pages. Try to keep your letter to one page, front and back if needed.
To cut down on your letter, focus on two or three points that you want to make to the seller. Don’t worry about highlighting your entire life story or sharing too much personal information. They only need to know why this house is important to you, the prospective buyer.
Any more information than what’s needed could convince the seller to give the home to someone else who isn’t so obsessive about the home.
Don’t make the letter a cry for help. You want to convince the homeowner to sell to you, but that doesn’t mean that you have to put the seller in an uncomfortable position. Sharing an emotional connection is different than making the potential seller feel bad for you.
Make sure that you draw the line between telling your story and pleading for help. You want the seller to feel warm and fuzzy after reading your letter. Try to keep the emotional side of the letter positive even if it involves a sad story.
For example, let’s say that you’re newly divorced. Don’t talk about how sad you are that you have to find a new house with your children. Talk about how this will be a new adventure for you and your kids, regardless of marital status.
You can use the letter to spin bad situations in your favor. Come off as positive and hopeful.
One of the best ways to convince a seller to sell to you is by telling them how much the home means to you. However, you should do more than talk about how great the yard is or how big the master bathroom is.
Talk about what the home can do for you and your family. Talk about how you can see your kids playing in the backyard or the family enjoying a movie in the loft.
Flood the seller with scenes of a new family enjoying the home just as much as they did. Tell them about how you’re expecting a new baby or hoping to retire in this home.
Share your thoughts about whatever situation fits your scenario. And, if the owner happens to relate to the story, you may be able to appeal to their emotional side.
If you’re thinking about remodeling the home, you should refrain from putting those plans in your letter. While you would be the rightful owner of the home, the seller may not like any changes to the home.
People are inherently protective of their homes, even if they’re planning on moving out of them. So, you shouldn’t reveal any changes to the property even if you do think that the kitchen needs an upgrade.
Try to model the letter after the home as it is. Talk about the big tree in the backyard or the fireplace in the living room.
Make the seller envision another family enjoying the home as much as they have in the condition that it’s currently in. If you start talking about construction and remodels, the seller is going to be less likely to choose you to sell the home to.
Hopefully, your letter to the home seller has been strong up until this point. Now that you’re in the last paragraph or two, you should think about how you’re going to make a big finish.
Do you want to leave them off with an emotional saying or a picture of your family? Do you want to thank them for their time or remind them of your shared interest?
Whatever course you choose, you should make sure that the last paragraph is strong. It’s likely that these last few sentences are going to be the ones that are stuck in the seller‘s head. So, they could be the deciding factor when it’s time to sell.
Mention a couple of the key points that you made in the letter, covering why you would be the best buyer for the home. Then, end the letter by showing appreciation for the seller and their time.
This is not the time to be using endings like “with love“, “sincerely”, or “best regards.” Keep things light by ending with “thank you for your time” or something similar.
Keep in mind that this ending should tie the entire letter together. Try to keep the ending in line with the rest of the letter.
First and foremost, you should proofread your letter before sending it. You never know how particular the seller is going to be about correct spelling and grammar. If you’re not sure about their preferences, assume that they’re strict about these kinds of things.
With this in mind, you can use our letter template to start writing.
Hello [Last Name of Seller] Family,
My name is [your first and last name], and I’m interested in buying your home. (My family and) I am/are interested in the location of your property because [state reasons why].
We heard that you all have a fishing pond in the back, and my boys would absolutely love spending time fishing with their father on the weekends. [Make another emotional story that connects with the seller.]
We have fallen in love with your home because of [list characteristics]. [Share anecdote about how you would live in the home.]
I became interested in the property when I toured the property/saw it online. I just knew that our family/I would enjoy living here because [give anecdote].
We hope that you consider us when you’re selling your home. We just know that we would enjoy that home for many years to come. Our boys have already picked out their rooms.
Thank you for your time,
[Your first and last name]
[Include names of other family members if you’re comfortable doing so.]
Now that you know how to write a letter to a potential home seller, you need to get started. And, one of the coolest ways to do that is by handwriting the note.
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