8 Ways To Get More Customers as a Car Salesperson

How can you get more customers as a car salesperson?

To help car salespeople increase the number of customers they get, we asked experts in the field this question for their best advice. From leveraging the Facebook marketplace to using social media, there are several simple yet effective ways that may help you increase your customers as a car salesperson. 

Here are 8 ways to get more customers as a car salesman: 

  • Leverage Facebook Marketplace
  • Write a Heartfelt Letter
  • Provide Incentives
  • Create an Online Presence
  • Develop Relationships With Local Businesses
  • Bring Out the Meat (Free Food!)
  • Be Genuine and Patient
  • Consider Providing Incentives for Referrals
  • Use Social Media


Leverage Facebook Marketplace

Facebook Marketplace is one of the best venues for local B2C sales. It can help the dealerships that sell used cars to find buyers in the area. Having a well-established presence on this social platform can also help. Having a few contacts share it may also trigger a snowball effect and help sell it in no time.

Michael Sena, SENACEA


Write a Heartfelt Letter

Send out thank you notes to your customers.  Of course, thank them for their purchase and ensure they don’t have any questions or outstanding issues. But also gently ask them for referrals by saying “if you enjoyed your buying experience please let your friends and family know”.  If you’re part of a small business, consider mentioning that as well.

David Wachs, Handwrytten


Provide Incentives

Providing incentives to potential customers helps to bring more people in overall. It can be a referral process or affiliate program. Either way, these two examples are great since it is not an ad, it is a real person referring you to another person. Word of mouth marketing is still the most trusted form of marketing out there, especially for a car dealership.

Michael Jankie, Natural Patch


Create an Online Presence

Building an online presence is fundamental today. Therefore, you need to attract potential customers online to grab their attention, provide detailed information on your products, and convert them into clients. One effective lead generation technique is using social media. Create your business profile to share vehicle inventory, promotions, and events, and ask your clients to leave you feedback. Engaging with customers helps build trust and credibility.

Natalia Brzezinska, PhotoAiD


Develop Relationships With Local Businesses

One way a car salesperson can bring more customers to a dealership is by developing relationships with local businesses and organizations. By establishing relationships with local businesses and organizations, a car salesperson can expand their pool of potential customers.

Local businesses often need to rent vehicles for business purposes, and they may be interested in leasing or purchasing cars through the dealership. Organizations often need transportation for their members or volunteers, and they may also be interested in leasing or purchasing cars through the dealership. Developing relationships with local businesses and organizations can help car salespeople increase their customer base and improve their business prospects.

Claire Westbrook, LSAT Prep Hero


Bring Out the Meat (Free Food!)

Nothing draws people in like free stuff, especially food. One of the best tactics I’ve seen car salesmen use is a BBQ on the lot. Get a big smoker going with all kinds of different cuts, including ribs, tri-tip and chicken, and draw people in with an irresistible smell. When combined with a giant “Free BBQ” sign out front, anyone remotely interested (and hungry) will likely swing through. Do your best to make the BBQ seem like a low pressure environment, where people aren’t forced to buy anything or even browse. Then once on the lot with a plate full of food in their hands and a few minutes to kill while they eat, they’ll naturally start to wander out and take a peek at the inventory. That’s all you want, some good prospects who feel slightly obligated to hear you out after you just gave them a good meal.

John Ross, Test Prep Insight


Be Genuine and Patient

Many people expect car salesmen to be overly salesy. If a car salesman can take a more genuine and personable approach when interacting with people, this could be refreshing for them. Show people that you are willing to be patient and cater to their specific needs, rather than pushing your offerings onto them too quickly. They will appreciate this sincerity.

Matt Miller, Embroker


Provide Incentives for Referrals

Putting together a referral campaign will surely boost foot traffic to your dealership. Leverage your loyal customers. Customers who are loyal to you can supply you with a lot of referrals. The individuals referred by your loyal customers are easier to convert into paying clients since these are people your prior customers handpicked knowing they would be satisfied with the service you provide. You can reward your loyal customers in a variety of ways, such as offering free gas, exclusive discounts, or merchandise. If the referral results in a purchase, you can enhance the reward based on what your dealership can offer.

David Bitton, Doorloop


Use Social Media

Use social media. So many potential customers are on social media and looking for information about cars online. Buy online ads and post videos about the car dealership. People love videos. This can definitely help draw people to the dealership and raise its profile.

Phillip Akhzar, Arka

Key Takeaways

There are a plethora of automotive marketing trends that can help you develop better overall customer experience as well as ways to thank your customers.

If you are struggling to lock in your customer engagement strategy, consider using handwritten notes from Handwrytten to help you out! At a low cost, handwritten notes for automotive dealers are proven to boost customer engagement and retention; you can learn more about our services here.

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