Whether you’re just starting out in a new business venture or you’ve been at it for a while, maintaining relationships with your customers is so important. A heartfelt “thank you for your business” note, at the right time, is an invaluable tool for fostering relationships.
Once you know how to create a meaningful message to thank your customers (or business partners), you’ll be well on your way to sending notes that help foster and strengthen ongoing relationships. Here are a few tips about how to write a thank-you for your business note to help get you started.
Maybe you often send a thank you note for every little gift, or maybe you’re totally new to this form of communication. Either way, learning how to write an effective “thank you for your business” note is a great skill for any business owner to have. This underrated method of outreach builds a relationship with customers that’s hard to get from other business communications. When you send thank you notes, you can:
Here are some helpful tips to structure and create an effective and engaging “thank you for your business” note:
Consider the tone you want to take before writing. Do you want to sound formal in your business thank-you note? Do you want to sound personal or casual? This will depend on the type of business you have, and any existing relationship with the customer. Some tried and true openings include:
Feel free to tailor your opening so it fits with the vibe of your business. The message that follows will continue to sound authentic and heartfelt that way.
Keep your thank-you note to exactly that — a thank you. Pitching other services or products at the same time may make your thanks come off an insincere, even if that’s not how you meant it. You can, however, offer a promo or future discount as a gesture of your thanks.
Also, a thank you for your business note should include a message that’s memorable, too. One great way to craft something memorable is to add personal touches as much as you can, which customers are likely to notice. Details like handwriting and signatures show the recipient that you value them since you’ve taken the time to create something special for them.
Send your note out shortly after the event you’re thanking the person for, whether that’s a purchase, a meeting, or booking a service.
If you’re including the note in a package you send to the customer, make it a different size than the rest of what’s included in the mailing. This can make your note or card more noticeable so your customer doesn’t miss the personal touch.
Just like your opening greeting, your closing signoff should fit in with the overall tone of the message you just wrote and the products or services your business offers. If you’re thanking a close friend for helping you with an event, for instance, signing off with “Your friend” will work. If you’re thanking a customer you don’t know well for buying something from you, you’re going to want a closing that’s not as familiar.
Some common closings include:
You can send thank-you notes to everyone, from customers to business partners to employees. Sending thank-you notes to professional contacts can help promote loyalty and might even get them talking about how great your business is out in the community. Here are some samples of when you can send out thank you notes from your business:
A few quick lines you can tweak to fit your specific message include:
Now that you know how to go about writing a business thank you note, you can create an authentic, personal connection with your customers. Put these ideas into action for your own business to make your customers feel appreciated. After all, when customers know you care about them, they’re more likely to come back to do business with you.
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