As Account-Based Marketing (ABM) becomes more targeted and relationship-driven, marketers are seeking ways to make their outreach more meaningful and memorable. Consequently, personalized, authentic communication is no longer optional—it’s essential. In order to stand out in ABM with handwritten outreach, marketers must go beyond the digital noise and deliver a human touch that builds real trust. Handwritten notes, powered by platforms like Handwrytten, offer a scalable way to make a high-impact impression on the accounts that matter most.
ABM isn’t about mass outreach—it’s about high-value, high-return engagement. Your goal is to influence buying committees, build trust with decision-makers, and nurture long-term relationships.
Personalized marketing isn’t just a buzzword in ABM. Research shows:
So, how do you move from automated “Hi [First Name]” emails to something that truly resonates?
The answer is simple: you stand out in ABM with handwritten outreach that’s unexpected, tactile, and deeply human
Your prospects and clients are overwhelmed. Their inboxes are full, their Slack notifications are endless, and their attention is fragmented. As a result, cutting through the clutter is harder than ever. What works? A physical, thoughtful note that arrives in their mailbox.
Handwritten notes feel intentional. They aren’t deleted or ignored—they’re opened, read, and remembered. Unlike mass emails, this kind of outreach builds immediate credibility and emotional connection.
Handwrytten allows you to automate handwritten outreach while maintaining the authenticity of a real pen. Thanks to CRM integrations, reusable templates, and automated delivery, you can personalize every message at scale—without sacrificing that personal feel.
Use handwritten notes to follow up after a networking event, cold outreach, or social interaction. Rather than sending a follow-up email that gets buried, your note leaves a tangible, professional impression.
Example Message: “Hi [Name], It was great meeting you at [Event]. I’d love to continue our conversation and learn more about how we can support your goals.”
After a product demo or proposal presentation, send a handwritten note to reinforce the value you’re offering. This way, you can re-engage leads who may be hesitating or comparing vendors.
Example Message: “Hi [Name], I really appreciated the opportunity to present our solution. I’m excited about the impact we could make together—looking forward to our next steps.”
Reinforce your brand’s values and commitment right before a deal closes. A note from an executive or account manager makes a powerful final impression.
Example Message: “Hi [Name], We’re thrilled to be moving forward with you. Your vision is inspiring, and we can’t wait to be part of the journey.”
After the sale, handwritten notes help keep the conversation going. In turn, they show appreciation, mark milestones, and create space for referrals or upsells.
Example Message: “Hi [Name], Thank you for your continued partnership. Your team’s success is our success, and we’re proud to support you every step of the way.”
Let’s take handwritten ABM to the next level by applying it across more creative, strategic touchpoints:
Ultimately, these creative touchpoints help you stand out in ABM in ways your competitors aren’t even considering.
Personalization at scale is no longer a dream—it’s a reality. With Handwrytten, you can:
By doing so, you ensure that every step of your ABM journey is enhanced by personal, strategic touchpoints.
Handwritten notes don’t just feel special—they deliver quantifiable value. Brands using Handwrytten in ABM campaigns have reported:
Clearly, personal touches make a powerful impact. And when they’re systemized and measurable, they become a repeatable competitive advantage.
To make the most of your handwritten campaigns, follow these simple best practices:
Altogether, these small actions create a big impact—and help you truly stand out in ABM with handwritten outreach.
ABM is about connection. It’s about showing key accounts that they’re more than just names on a list—they’re valued partners.
Handwritten notes add warmth, emotion, and sincerity in a way no automated email ever could. When used strategically, they drive loyalty, engagement, and revenue.
So if you’re looking to stand out in ABM, Handwrytten offers the perfect blend of personal and scalable.
Break through the noise. Be remembered. Deliver experiences your accounts won’t forget.
Handwritten notes give your ABM strategy the personal edge it needs to truly stand out.
With Handwrytten, you can create authentic, memorable outreach that strengthens relationships at every stage.
Ready to make your connections count?
Visit www.handwrytten.com or contact us at sales@handwrytten.com to get started.
💬 How do handwritten notes compare to email or direct mail in terms of ROI?
Handwritten notes have a higher open rate than standard direct mail or email. While emails can be deleted and mailers tossed, a handwritten note is almost always opened, read, and remembered—leading to stronger engagement and increased conversions over time.
💬 What if I don’t have time to write notes myself?
That’s exactly where platforms like Handwrytten come in. They allow you to send personalized, handwritten notes at scale without ever picking up a pen. You can automate the process while still maintaining the personal touch.
💬 Can I include branding or inserts with my handwritten note?
Yes. With Handwrytten, you can include your logo or even add branded gift cards and small enclosures. This adds another layer of impact and reinforces your brand experience.
💬 Are handwritten notes effective for industries outside of B2B tech?
Absolutely. While B2B tech companies use ABM frequently, handwritten outreach is powerful in industries like real estate, finance, healthcare, and non-profits—anywhere relationships drive results.
💬 How do I measure the success of a handwritten note campaign?
Trackable links, QR codes, or unique URLs included in the note can help measure engagement. You can also monitor follow-up responses, meetings booked, or revenue influenced to evaluate ROI.
Scale your handwritten outreach, creating positive impressions and long lasting bond.
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