There is subtle, but unmistakable power in the little things. Whether it’s a simple acknowledgment, a heartfelt gift, or in this case, writing even a generic thank-you card goes a long way. Everyone appreciates the special effort that’s required to go the extra mile. This is especially true when it comes to your customers.
Patrons will always return when they feel cherished and valued, and a thank-you card is the perfect way to accomplish that. However, as a business owner, you may not have the time to sit down and handwrite each letter to every customer. That would take ages (and give you a severe case of arthritis).
How can you express your social etiquette while saving the joints of your fingers? Keep reading to discover the value of automated thank-you cards for business.
There are several reasons as to why you would want your business to send frequent thank-you cards to customers. Some are obvious, others not so much.
Let’s go over a few of them here:
A natural human desire is to feel important. Expressing genuine appreciation to someone – even if it’s for a simple and trivial purchase – can go a long way in fulfilling that need.
As a result, your happy customer will give their loyalty to you, simply based on the level of appreciation you’ve shown for their business.
It’s a dog-eat-dog world when it comes to business. This means that in order to be successful, you must separate yourself from your competitors.
One of the best and easiest ways to do that is by expressing your gratitude via a thank-you card. Such a simple and straightforward thing to do, but yet, the results can be incredible.
Such a simple and straightforward thing to do, but yet, the results can be incredible.
It can be hard sometimes to remember that your customers are real people, and that your business is there to serve them. You want to make them happy and help resolve certain pain points in their lives with your products and services.
By sending out a prompt personalized message, you’re operating as a business with strong moral values and standards. At the end of the day, that’s how all businesses should conduct their operations.
Truth be told, thank-you cards should be sent out immediately. Once a customer has made a purchase, it should be delivered to that individual.
Look at it this way; if someone does something nice for you, do you wait a week before you thank them for it? No, you immediately thank them for their genuine act of kindness. The same principle applies to your business relationships with your customers.
It really comes down to common courtesy and respect.
Personalization is the key to an effective thank you card. Without that personal touch, it becomes blatantly obvious that you mass-produced hundreds of them and sent them out to customers.
That’s a big no-no. You want to add that touch of humanness to it by personalizing your message.
Here are a few ways to do that:
Detail something specific about the customer and your experience with them through your business. The more particular you can be, the better.
If your card sounds too generic, like it could have been written for anybody, it won’t have the impact that you want it to.
One of the most annoying things is when someone gets your name wrong, am I right? Whether it’s in a face-to-face interaction or through a thank you card is irrelevant.
Always aim to get this right.
People’s names are a very personal thing. Their names represent who they are, and so when it’s mispronounced or misspelled (even unintentionally), people can’t help but feel a little slighted.
So be sure that your customer‘s names are correct and that they are accurately spelled in your thank-you cards.
If the customer is a repeat patron, and they have continuously demonstrated their loyalty to your brand, consider adding a type of discount with your card. Go to extra mile to show your appreciation. This will further strengthen their loyalty to your business and really put you in their good graces.
Marketing automation is the way of the future for businesses in the 21st century. The more you can automate, the less you’ll have to worry about. Learning how to automate tasks when it comes to thank-you cards can be a lifesaver for you. And luckily, it’s not a difficult process.
This process can be made even easier with the help of tools such as Handwrytten to guide you.
The best part? You can connect Handwritten Direct Mail automation to your software applications to automate the entire process.
Handwrytten is a program that can help your company better interact with clients. It can allow your business (regardless of size) to extent its personal influence via the automation of handwritten notes.
The platform is for any type of business that wants to add that personal touch to the customer experience. Handwrytten is utilized by Fortune 500 companies as well as small brick-and-mortar businesses.
Handwrytten’s patented robots write your message in a handwriting style picked by you to best match your brand voice and company culture. There’s a vast array of handwriting examples that you can choose from!
With systems created from scratch to be writing machines, the automated robots have powerful paper feeding methods that allow for quick production without much human interference. This will save you and your team countless hours of manual work!
In addition, Handwrytten also provides you with the freedom and flexibility to create your own design online, or you can supply tailored examples for the platform. It’s completely up to you, whatever works best!
Handwriting styles, card designs, and example messages: everything you need to make your thank-you cards is all available at Handwrytten.
Best-in-class for handwritten messages, Handwrytten has the fastest turnaround time, as well as some of the most competitive rates on the going market. As a result, you can be sure your business needs will be both met and exceeded.
By using programs such as Salesforce, HubSpot, and Zapier, you can integrate with Handwrytten, which then allows you access to hundreds of apps. Let’s cover each one of these platforms in a little more detail.
You can use Handwrytten to deliver cards with your message written in ink to customers from within Salesforce.
You just choose the card, type the memo, and send it off. Then Handwrytten’s robots will write your message in lifelike handwriting onto the card.
You can connect and integrate Handwrytten to Hubspot. The integration features allow you to pick your contact, choose the card, write the message that the machine then transcribes, it is then reviewed, and finally, stuffed and stamped.
Hubspot also allows you to watch the message on the customer‘s timeline and instantly pulls up the integration information.
As the third integration of Handwrytten, Zapier will connect you to thousands of the most popular apps. They enable you to fully automate your thank you card writing process.
You can design your own tailored-made preference with Integromat. Automate the tedious jobs that take up time that could be better utilized elsewhere.
Once integrated with Handwrytten, it can connect to apps and begin automating your workflow with ease.
Handwrytten is perfect for those businesses that regularly send out a number of cards monthly. There are four plans customized to assist you with this process, so whatever your budget happens to be, we’ve got you covered.
Regardless of the size of your business or what your budget is, you will be able to find what you require in one of these four options.
Handwrytten even offers bulk pricing at a discounted price if you happen to need a particularly large order.
Taking advantage of thank-you cards could play a big role in building customer loyalty. It’s a small gesture that can have a large impact. Customers will feel valued and appreciated, and will not want to do business with anyone else. That’s certainly something to think about.
Handwrytten offers writing samples for free! Reach out to our sales team and they’d be happy to help!
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