The automotive industry is constantly changing, and with it, so must automotive marketing. Therefore, employers and employees at a car dealership need to stay alert about automotive marketing trends. These trends affect how customers buy cars and interact with the dealerships themselves.
Your dealership must understand these trends and capitalize on them to remain a step ahead of the competition. Doing so helps to increase revenue opportunities.
In this article, we will discuss some of the essential automotive marketing trends. These include using direct mail, sending thank you cards, and boosting your car dealership’s ratings and reviews.
Overview of Automotive Marketing Trends Expected To Stand Out in 2022
The automobile industry is changing faster than ever before. As a result, dealerships must adapt to these changes and employ an innovative digital marketing strategy.
In 2022, automotive marketing will focus more on customer experience than ever before. Your dealership needs to find new and creative ways to provide an excellent customer experience.
Customers are also increasingly interested in environmentally-friendly vehicles. As a result, dealerships should focus on promoting green automotive technologies.
The use of artificial intelligence and virtual reality will increase in automotive marketing over the next few years, especially as more buyers want to experience the car from their couch or cell phone. Your dealership should begin preparing for these changes to stay ahead of the curve.
How Can Handwritten Notes Support Automotive Sales?
It’s true that front-end marketing strategies attract new customers. However, it’s the customer engagement element that creates loyalty and encourages repeat sales.
According to NakedLime, a retention marketing firm, the average dealership spends $630 to acquire a new customer. Instead of constantly trying to acquire new customers, why not invest smartly (and cost effectively) in retaining the ones you have and driving repeat purchases?
The average dealership spends $630 to acquire a new customer.
One way to increase customer satisfaction (CSI) rates is using handwritten notes. If you are a car dealer, you can use handwritten notes for the following activities.
- Thank a customer for their business
- Welcome a new customer
- Congratulate a customer on purchasing a new vehicle
- Thank customers for referring friends and family members
- Show appreciation for customers who have given feedback
- Birthday and Holiday greetings to stay top of mind.
Additionally, with new cars so scarce currently, Handwrytten is helping dealerships use handwritten notes to reach out to owners to buy their cars!
A handwritten card is personal and shows that you care about your customers. They also make a great impression and can help to increase customer loyalty. Using Handwrytten, we can fully automate the process. We tie directly in to CDK, and through our partneraship with DealerVault we can integrate to Reynolds and Reynolds, DealerSocket and others.
Handwrytten has been proven to deliver handwritten notes with 23x the response rate as print mail. Contact us to see how we can be of assistance.
Use Direct Mail Marketing for your Dealership
A well-executed direct mail campaign improve your holistic automotive dealership marketing campaign. It allows you to reach a large number of customers with your marketing message. It must be done smartly to manage costs and deliver ROI.
Direct Mail Marketing Tips
When planning your automotive direct mail campaign, keep the following tips in mind.
- Use high-quality images and fonts. You don’t want to be perceived as junk mail.
- Keep your message short and to the point
- Personalize your messages. According to Fundera.com, adding a name to your direct mail piece can increase response rates by 135%. Ensure your pieces are highly customized.
- Target your audience carefully
- Test different versions of your mailers to see which ones work best
By following these tips, you can create a successful direct mail campaign that helps to increase revenue for your dealership.
Engage Social Media Marketing for your Dealership
Make sure you’re using social media platforms to their full potential. Share interesting and engaging content. Respond to comments and questions from customers promptly.
Creating a solid social media presence helps build customer loyalty and increase revenue opportunities for your dealership.
The Facebook Marketplace is one area of social media you should put specific focus on. It helps you connect with potential customers already interested in purchasing a vehicle.
The Marketplace allows you to list your dealership’s inventory, as well as to reach out to potential buyers. You can also use it to get feedback from customers about their automotive buying experience.
Improve Your Digital Automotive Marketing Presence
Take a fresh look at your dealership’s website. It should provide a quality experience by taking advantage of up-to-date design and ease-of-use methods. In addition, use search engine optimization (SEO) techniques. SEO helps keep your dealership’s website near the top of search engine results pages.
Here are additional ways to improve your SEO effectively in the automotive industry to increase your marketing ROI.
In automotive, content marketing is one of the most effective ways to reach customers. Customers are more likely to visit your website when you produce high-quality content.
Make sure you’re producing a variety of content that appeals to your target audience. For example, you can create blog posts about automotive topics, videos about the car buying process, and infographics highlighting the automotive industry statistics.
Video marketing is a powerful way to connect with potential buyers.
Create high-quality and informative video content. For example, you might use video to show off your dealership’s inventory, give a tour of the buying process to potential car buyers, or highlight customer testimonials. You can also use video marketing to build relationships with customers. One method is providing a behind-the-scenes look at your dealership.
Focus on Positive Reviews
When it comes to automotive marketing, it’s essential to focus on the positive. Most of your potential buyers go online first to check out what past customers say about you. Repost positive reviews across your multiple platforms.
Actively manage your online reputation by responding to positive and negative reviews. If you can show potential buyers that you have a high volume of positive reviews, they’ll be more likely to trust your dealership.
Email marketing is still an essential part of automotive marketing. Send regular email newsletters highlighting new vehicles, special deals, and upcoming events. You can also use email marketing to build relationships with past customers. Show them that you appreciate their business by sending them exclusive offers and discounts.
Dealership Marketing using Artificial Intelligence
Artificial intelligence is no longer mumbo-jumbo marketing speak, but instead it is a true tool for marketing. As automotive marketing evolves, remain aware of how artificial intelligence (AI) impacts the automotive industry. Some examples of how to use AI inside your dealership include the following.
Automatic lead qualification: AI can help dealerships quickly determine which leads are worth pursuing.
Predictive analytics: Use AI to predict customer behavior. This option allows you to target potential buyers with greater accuracy.
Chatbots: Website chatbots provide customers with information about your dealership and the automotive buying process.
Stay up-to-date on these automotive marketing trends. Then, use them to your advantage. By doing so, you’ll connect with more potential buyers and increase revenue for your dealership.
How Can Car Dealerships Use Virtual Reality in Automotive Marketing?
Dealerships can use virtual reality to create virtual showrooms. These experiences allow customers to view and explore vehicles from the comfort of their own homes.
You might also use virtual reality to provide test drives. Customers can take a virtual test drive of any car they’re interested in purchasing. Finally, use virtual reality for training purposes. It will help employees learn how to assemble and repair vehicles in a virtual environment.
How To Take Advantage of the Current Used Car Market
The current used car market is an excellent opportunity for dealerships. Due to less faith in a struggling economy, more potential buyers will look for deals on quality used vehicles.
You can do several things to take advantage of the current market. First, optimize your website for used cars. List as many details about each car as possible, and include high-quality photos.
You can also hold special events to draw in potential buyers. Consider offering discounts or exclusive deals on used cars. Prepare your team to answer any questions potential buyers may have about the used car buying process.
Used cars are hard to come by. Work with Handwrytten to write letters to predicted sellers to purchase their cars before someone else does.
Use Handwrytten To Automate Customer Communication
Sending handwritten notes throughout the sales process represents one of the most effective marketing methods available. It will never go out of style.
At Handwrytten, we provide a streamlined system for sending personalized cards to customers, automatically. Use one of our subscriptions to automate the card-sending process for your dealership.